771 | SEO News from the EDGE | Week of 9.15.2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google's AI Overviews eating your PPC revenue?
  • [00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

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Episoder(844)

699 | Cognitive Bias in Marketing w/ Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

24 Jul 202442min

698 | News from the EDGE | Week of 7.15.2024

698 | News from the EDGE | Week of 7.15.2024

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

17 Jul 202428min

697 | AI Overview Optimization w/ Garrett Sussman

697 | AI Overview Optimization w/ Garrett Sussman

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization fram...

16 Jul 202441min

696 | News from the EDGE | Week of 7.1.2024

696 | News from the EDGE | Week of 7.1.2024

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

3 Jul 202441min

695 | News from the EDGE | Week of 6.24.2024

695 | News from the EDGE | Week of 6.24.2024

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

27 Jun 202446min

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

26 Jun 202454min

693 | News from the EDGE | Week of 6.17.2024

693 | News from the EDGE | Week of 6.17.2024

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

21 Jun 202432min

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and...

19 Jun 202446min

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