771 | SEO News from the EDGE | Week of 9.15.2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google's AI Overviews eating your PPC revenue?
  • [00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

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Episoder(844)

667 | News from the EDGE | Week of 3.4.2024

667 | News from the EDGE | Week of 3.4.2024

There's a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues t...

6 Mar 202440min

666 | Design Thinking for SEOs  w/ Ola King

666 | Design Thinking for SEOs w/ Ola King

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incor...

29 Feb 202443min

665 | News from the EDGE | Week of 2.26.2024

665 | News from the EDGE | Week of 2.26.2024

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google's Loc...

27 Feb 202445min

664 | Search Experience Optimization w/ Ola King

664 | Search Experience Optimization w/ Ola King

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX R...

22 Feb 202443min

663 | News from the EDGE | Week of 2.19.2024

663 | News from the EDGE | Week of 2.19.2024

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able...

20 Feb 202439min

662 | Local SEO and Google SGE w/ Greg Gifford

662 | Local SEO and Google SGE w/ Greg Gifford

Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting bu...

15 Feb 202454min

661 | News from the EDGE | Week of 2.12.2024

661 | News from the EDGE | Week of 2.12.2024

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are ha...

14 Feb 202436min

660 | How To Dominate Your Local SEO w/ Greg Gifford

660 | How To Dominate Your Local SEO w/ Greg Gifford

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SE...

9 Feb 202449min

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