771 | SEO News from the EDGE | Week of 9.15.2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google's AI Overviews eating your PPC revenue?
  • [00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

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Episoder(844)

643 | News from the EDGE | Week of 11.20.2023

643 | News from the EDGE | Week of 11.20.2023

Welcome back to News from the EDGE! There's plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as 'for the betterment of mankind'. Google adds 'Notes' fe...

22 Nov 202337min

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of t...

20 Nov 20231h 17min

641 | News from the EDGE | Week of 11.13.2023

641 | News from the EDGE | Week of 11.13.2023

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future upd...

14 Nov 202342min

640 | Optimizing a Headless CMS w/ Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying ...

3 Nov 202348min

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason B...

2 Nov 202332min

638 | News from the EDGE | Week of 10.30.2023

638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joi...

31 Okt 202340min

637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the dif...

26 Okt 202342min

636 | News from the EDGE | Week of 10.23.2023

636 | News from the EDGE | Week of 10.23.2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were alrea...

24 Okt 202337min

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