EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer17 Sep 2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

[00:02:24] BrightonSEO Tickets!
[00:05:33] Google expands AI Mode beyond English
[00:10:04] Reddit launches Pro tools for publishers
[00:12:46] EDGE Sponsor: Site Strategics
[00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

[00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
[00:29:43] EDGE of the Web Sponsor: WAIKAY
[00:31:30] Are Google's AI Overviews eating your PPC revenue?
[00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks WAIKAY https://edgeofthewebradio.com/waikay

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Episoder(844)

747 | Ethics & Privacy Concerns with AI Writing

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27 Feb 202540min

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

21 Feb 202532min

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

14 Feb 202538min

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Feb 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Jan 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Jan 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Jan 202533min

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Jan 202550min