96. Top-Down Investing Framework: Time to Zoom Out

96. Top-Down Investing Framework: Time to Zoom Out

Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason?

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.

We cover:

  • How to assess the current economic environment using real-world clues

  • Why sectors matter and how they respond to changes in growth, inflation, and interest rates

  • How to connect the dots from macro trends → sectors → stocks

If you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨


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About Us 🌚🌞

Market MakeHer is an investing education podcast taught teacher-learner style by a 15-year finance expert, Jessica Inskip, to her very inquisitive beginner investor friend, Jessie DeNuit. We want to help you get better with your “finance-sis” (get it? No finance bros here). Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We believe that investing is for everyone and that's why we break down complex investing topics - from "Her" perspective. You’ll also learn about free tools and resources on our podcast and we offer a ton of free educational content on our ⁠website⁠ so you can become fin-fluent.

Important Disclosures: Market MakeHer podcast provides financial literacy education. Tools and resources mentioned are for informational and educational purposes only. Remember, investing involves risk, and there's always a potential for losses when investing in securities. Market MakeHer LLC provides educational content and resources, but we are not registered financial advisors and do not provide personalized investment advice. Consult with a licensed financial advisor before making any investment decisions.



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Episoder(107)

106. Growth, Income, and Value Stocks: What’s the Difference?

106. Growth, Income, and Value Stocks: What’s the Difference?

We’re back from spring break! 😎 Lately, we've been seeing posts on social media that say something like, “If you want $100,000 a year in passive income, you just need to own (X) much stock.” That sou...

9 Apr 35min

105: The Ghost of Dot-Com Past is Haunting AI Investors (Part 2)

105: The Ghost of Dot-Com Past is Haunting AI Investors (Part 2)

We're continuing our deep-dive into one of the most fascinating moments in market history: the dot-com bubble - and what happened after it burst.  [This is part 2; listen to episode 101 for part 1!]  ...

19 Mar 35min

104: Okay, But What Even Is an Index Fund?

104: Okay, But What Even Is an Index Fund?

Don’t Beat the Market; Be the Market.You hear about index funds everywhere…on TikTok, from your finance friends, even on our Market MakeHer merch (yes, the “Index Funds and Chill Shirt” is real). But ...

12 Mar 35min

103: Fed Deep Dive Pt. 5: The Calm Before the Crisis

103: Fed Deep Dive Pt. 5: The Calm Before the Crisis

Yes, we’re back down “The Fed” rabbit hole, err um, history lesson that we can learn from as self-directed investors. Okay, so this one surprised me. There was actually a time when the U.S. economy wa...

5 Mar 33min

102. New to Investing? Start Here!

102. New to Investing? Start Here!

This week’s episode is for our newbies, our beginner investors, and those who might need a little refresher/check-in on their basic personal finance goals.  If you feel completely in the dark when it ...

25 Feb 34min

101. Irrational Exuberance: The Rise of the Dot-Com Bubble (Part 1)

101. Irrational Exuberance: The Rise of the Dot-Com Bubble (Part 1)

We're back! And since everyone keeps comparing the AI boom to the dot-com era (and asking if we're in a similar bubble) we decided to kick off Season 3 by taking us all down another rabbit hole to see...

18 Feb 37min

Season 3 Trailer 🎉

Season 3 Trailer 🎉

🎉 Season 3 is officially here.After a long hiatus, Market MakeHer is back with a whole new season and a major upgrade.Launching February 18, this season goes deeper, wider, and smarter.Expect rabbit ...

16 Feb 1min

100: History That Haunts, Lessons We Learned: 100 Years of Market Wisdom 👻

100: History That Haunts, Lessons We Learned: 100 Years of Market Wisdom 👻

Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.In thi...

1 Aug 202536min

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