The Great Sriracha Feud | If You Can't Stand the Heat | 3
Business Wars18 Sep 2025

The Great Sriracha Feud | If You Can't Stand the Heat | 3

Why has hot sauce gotten so - well, hot? Bon Appétit’s Joseph Hernandez sheds some light on the rise of condiment culture, and why the spicy stuff got so popular over the past ten years (even Mötley Crüe has a hot sauce line!). Later, we explore our biological reactions to spice and heat with Nik Sharma, author, chef and molecular biologist. He’s guiding David through a taste test of some of the hottest peppers, sauces and condiments out there today. And, he’s breaking down the science of each reaction — let’s see if David can handle it!

Find Nik’s Latest Book: Veg-Table

Read the latest issue of Bon Appetit.


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Episoder(659)

Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4

Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4

A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a la...

17 Apr 202441min

Sam Altman & the Battle for OpenAI | Blood in the Water | 3

Sam Altman & the Battle for OpenAI | Blood in the Water | 3

After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that OpenAI is vulnerable and its competitors, includi...

10 Apr 202435min

Sam Altman & the Battle for OpenAI | If You Come At the King… | 2

Sam Altman & the Battle for OpenAI | If You Come At the King… | 2

OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight...

3 Apr 202437min

Sam Altman & the Battle for OpenAI | Misalignment | 1

Sam Altman & the Battle for OpenAI | Misalignment | 1

From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5, leapfrogging some of the biggest tech companies ...

27 Mar 202444min

Costco's Wholesale Revolution | 6

Costco's Wholesale Revolution | 6

Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid advertising, the company has managed to keep its spot as ...

21 Mar 202443min

Taylor Swift vs The World | Taylor Nation | 5

Taylor Swift vs The World | Taylor Nation | 5

With everything Taylor Swift’s been up to lately, being a Swiftie is almost a fulltime job. Today, David speaks with two digital creators who have been covering her since day one. First up, pop cultur...

20 Mar 202441min

Taylor Swift vs The World | Ticketmaster Trouble | 4

Taylor Swift vs The World | Ticketmaster Trouble | 4

When Taylor Swift began planning The Eras Tour, she probably didn't expect to be at the forefront of an antitrust battle that could decide the future of concerts in the U.S. But the battle for Taylor ...

13 Mar 202438min

Taylor Swift vs The World | Revenge of the Swifties | 3

Taylor Swift vs The World | Revenge of the Swifties | 3

By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the...

6 Mar 202433min

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