Carl Rivera - Shopify’s big bet on design and craft as the differentiator
Dive Club 🤿19 Sep 2025

Carl Rivera - Shopify’s big bet on design and craft as the differentiator

What does the perfect e-commerce platform look like in an AI era?

That’s the question Shopify’s Chief Design Officer Carl Rivera has set out to answer so this week’s episode is all about Shopify’s big bet on design and craft as the ultimate differentiator.

We go deep into:

- What happens when AI makes everyone a 7/10 designer

- What most design teams get wrong when casting vision

- How design can lead the creation of truly native AI experiences

- Why every designer at Shopify is learning to ship to production

- Carl’s thesis for why designers are severely undervalued in the market

- Why Shopify acquired Molly Studio and what it means for how the org works

- + a lot more

https://www.molly.studio/ - design studio acquired by Shopify

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