Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.

What does it really take to step away from the founder grind and still stay true to your business?


In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they’ve never been trained for” and how he escaped the stress hole by changing the way he structured his business.

Stu reflects on:

  • Why being founder-led doesn’t have to mean being founder-run


  • Why most first senior hires don’t work out and why that’s okay.


  • How the right team can turn chaos into momentum.

Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk


Connect with Billy Maddock on LinkedIn


Connect with Immy Southwell on LinkedIn


Connect with Paul Jones on LinkedIn


Follow MKJ Ignite on Instagram


Connect with MKJ Ignite on LinkedIn

Episoder(122)

UGLY Drinks talks to us about BRAVE DECISIONS...have you made any?

UGLY Drinks talks to us about BRAVE DECISIONS...have you made any?

UGLY DRINKS was founded by best friends Hugh Thomas and Joe Benn in 2017. Coming from Vita Coco, they were concerned at the lack of healthy or unsweetened- options in the soda category for the average...

26 Nov 201941min

(Francais) Entretien avec Nicolas Chabannes de C'est Qui le Patron", €0-120M in 2.5 years

(Francais) Entretien avec Nicolas Chabannes de C'est Qui le Patron", €0-120M in 2.5 years

L'entretien originale avec Nicolas Chabanne (episode 9) en francais.  C'est Qui Le Patron est une marque alimenaire multi-catégorielle qui était créée et est gérée par des consommateurs francais, afin...

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€0-120M in 2.5 years...is this THE Most Exciting Revolution in Food & Bev. Grocery Ever?

€0-120M in 2.5 years...is this THE Most Exciting Revolution in Food & Bev. Grocery Ever?

How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration o...

6 Sep 201935min

Tony's Chocolonely launches in the UK...and it's flying

Tony's Chocolonely launches in the UK...and it's flying

How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Ch...

11 Aug 201930min

Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands

Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands

Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect from their supermarket aisle? That's right, James Averdieck of The Coconut Collaber...

17 Jul 201923min

Founder of VitHit, UK's Best Selling & Fastest Growing Functional Drinks brand talks to us about how long it can take

Founder of VitHit, UK's Best Selling & Fastest Growing Functional Drinks brand talks to us about how long it can take

Did you know that it's NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT! I really enjoyed talking to my old buddy and f...

1 Jul 201935min

Sam Dennigan, Founder of Strong Roots, the UK's Fastest Growing Food & Beverage brand

Sam Dennigan, Founder of Strong Roots, the UK's Fastest Growing Food & Beverage brand

In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, conv...

9 Jun 201920min

 World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now

World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now

Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer...

12 Mai 201932min

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