How to Attract an Audience toYour Work

How to Attract an Audience toYour Work

One of the first challenges we have as artists are finding "the right" audience for our work. Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.

In this episode, I'll help you DEFINE YOUR WORK

Outward expression & aesthetics of the vision

01/ Keep imposter syndrome to a minimum - honor the beauty and importance of what you have created.

02/ Get clear on why your work matters to you

03/ Look at your work from the outside; is it speaking in the way you intend?

04/ How are you conveying the value of your work to others? I recommend good photography, speaking about it well, consistently and effectively sharing your work in your soulful marketing, and making it easily accessible to your ideal audience.

05/ Define who your ideal audience is and where they feel most comfortable.

06/ Determine how to use empathy to share your work effectively.

Learn to evaluate your work honestly, treat it with respect, and elevate it so others can value it too! Honestly, this episode feels a little vulnerable to share, but I'm doing it because I trust that when creatives thrive, we ALL thrive.

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Episoder(126)

Studio Growth Week PART 2 / Pricing, Creating Art that Expands, and Finding Your Community

Studio Growth Week PART 2 / Pricing, Creating Art that Expands, and Finding Your Community

Most artists get stuck in one of three places. Pricing (you're either guessing or dreading the question). Product (you've got one thing to sell and nowhere to go from there). Or visibility (nobody's ...

11 Sep 26min

What Is An Art Career Anyways? // Studio Growth Week PART 1

What Is An Art Career Anyways? // Studio Growth Week PART 1

I graduated from art school with zero clue how to sell a painting. None. So I went to the library, checked out this huge book on the creative industry, and started reading IRS tax codes as if they'd s...

9 Sep 25min

I Began Making Money Out of Desperation -- My Artist Origin Story

I Began Making Money Out of Desperation -- My Artist Origin Story

To be clear, I did not step into a sustainable and profitable studio. No, no, no. Far from it. Welcome to a bit of my origin story. The season in my life when I was quite literally without options, I ...

31 Mar 23min

How To Never Burn Out Again

How To Never Burn Out Again

Making Art Work opens 3.26 -- join the 9-week masterclass designed to help you grow your studio into a sustainable and profitable career.  Share The Work is happening NOW! Join the live workshops each...

25 Mar 22min

"Should" Artists Make Money?? 3 Habits for Creatives in 2026

"Should" Artists Make Money?? 3 Habits for Creatives in 2026

Spoiler alert: YES. Of course we should make money! Don't get me ryled up again! I believe so firmly in Creative's ability to create energy around their work, sustain their physical needs, and support...

9 Jan 23min

3 Habits for Artists in 2026 & WELCOME BACK TO THE STUDIO!

3 Habits for Artists in 2026 & WELCOME BACK TO THE STUDIO!

Hi Artists, I'm so glad to be in 2026. Wow. What a ride 2025 was for all of us -- if you're here and excited about your creative work and feeling ready for the year, ENJOY IT! If you need a little ext...

7 Jan 32min

7 Tips for Selling Creative Work (part 3)

7 Tips for Selling Creative Work (part 3)

Today's episode is SO Practical -- welcome to the start of the HOLIDAY SEASON!! If you haven't listened to part 1 and 2, it's VERY important for this episode so start there!  Get your free Creative S...

14 Okt 202518min

7 Tips for Selling Creative Work (part 2)

7 Tips for Selling Creative Work (part 2)

Today's episode is SO Practical -- welcome to the start of the HOLIDAY SEASON!! If you haven't listened to part 1, it's VERY important for this episode so start there!  Get your free Creative Stabili...

9 Okt 202522min

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