Episode #319: Isaac Mashman TALKS ‘Personal Branding’s New Volume & Entrepreneurship

It is a privilege to welcome author, coffee addict, podcast host, and speaker Isaac Mashman to The Jake's Take with Jacob Elyachar Podcast.

Hailing from a single-parent home that fell on the lower end of the economic spectrum, Isaac grew up seeing and understanding what the lack of money and vision would result in. Atypical to many "modern" stories, Isaac was a top 10 student in his class and was bound for college, that is, when in his senior year of high school, he realized that a degree in marketing made no sense for his ambitions. ​

After launching an apparel line called "Success Before Rest Apparel," he made his first couple of dollars online and began collecting information from various virtual mentors. Stepping away from hustling merchandise, he fell into the Network Marketing industry. He joined three companies four times, ultimately leaving the field to pursue something he had more control over. Over three years, he tried his hand at half a dozen business models, from drop shipping, social media work, and even launching a record label managing musical talent before the COVID-19 pandemic. Having to cancel a concert due to the early fear of the virus, the lack of freedom gave Isaac room to think about his ambitions and led him to what is now his vehicle, the public relations firm Mashman Ventures. ​ He previously hosted the business and self-development-centered podcast Chase the Vision with Isaac Mashman (launched in June 2019), which he ended after 100 episodes in June of 2022. He is working on a new show that will merge the niches of business, celebrity, and entertainment that will launch in 2023. ​

Isaac Mashman founded his first company, the public relations firm Mashman Ventures, on April 17, 2020. After a four-year run in that business, he decided to dissolve his company and launch Mashman Consulting Group on July 18, 2024. Taking the best aspects of their approach, expertise, and strategies, MCG was founded as the next evolution and marks the continuation of his work in personal branding and individual reputation management.

On November 1, 2021, Isaac released his first book, Personal Branding: A Manifesto on Fame and Influence. The book became Amazon's number one new release in Public Relations and a Top 10 Best Seller in the category. He is working on a second edition, which will expand on the subject and is expected to be released in Fall 2024.

On this episode of The Jake's Take with Jacob Elyachar Podcast, Isaac Mashman spoke about writing Personal Branding: A Manifesto on Fame & Influence and how Chase the Vision with Isaac Mashman Podcast enhanced his brand.

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