#1 How To Create Viral Content For Your Clothing Brand in 2024 with Chayan Verma(Head of Marketing, Sabhyata India)

Brand Talkies: Unveiling the Soul of Sabhyata with Chayan Verma

Welcome to the debut episode of Brand Talkies, also known as the BT Show, where we're committed to uncovering the captivating stories behind your favourite brands. I'm your host, Tamanna Chanana, and today, we have an exceptional guest with us. He's the brilliant mind behind Sabhyata's marketing magic, skillfully blending tradition with trendsetting. Please join me in extending a warm welcome to Chayan Verma, the Head of Marketing for Sabhyata.

Chayan Verma, the driving force behind Sabhyata's marketing journey, has consistently delivered groundbreaking marketing strategies and campaigns that reflect the brand's unique fusion. His passion for staying at the forefront of the ever-evolving fashion industry is evident through his dedication to keeping Sabhyata fresh and relevant.

Chayan is a firm believer in the power of marketing to connect with customers on both online and offline platforms. He's played a pivotal role in bridging the gap between Sabhyata's physical store presence and its vibrant online presence. His knack for crafting memorable marketing strategies, especially during festival seasons, has left an indelible mark on the brand.

In this insightful episode, Chayan shares his personal journey from a finance professional to the dynamic world of marketing.

• He reveals how he stumbled into marketing and narrates the story of Sabhyata's very first ad campaign, which set the tone for their future marketing endeavours.

• Chayan takes us behind the scenes of Sabhyata's advertising efforts, emphasizing the importance of building strong customer relationships before focusing on ROI. He discusses the challenges of convincing stakeholders about the impact of marketing campaigns and how they prioritize creating a genuine connection with their customers.
• The episode also delves into Chayan's aha moment in his marketing career, when Sabhyata's campaign unexpectedly went viral and garnered immense attention. It's a moment that signifies the brand's significant growth and the successful alignment of their marketing efforts with their target audience.
• Chayan goes on to share the brand's unique blend of tradition and contemporary fashion, which has made Sabhyata a household name. He explains the inspiration behind this fusion and how it shapes their marketing strategies to resonate with customers from diverse backgrounds.
• Chayan Verma's insights highlight the importance of personalization in marketing, especially in a culturally diverse country like India. He emphasizes the need to understand regional differences in tastes, fabrics, and colours to create tailored marketing campaigns that genuinely connect with consumers.
• The episode also touches on the significance of local celebrities in marketing campaigns, bringing an authentic touch that resonates with regional audiences. Chayan cites examples of how campaigns cater to specific regions, featuring local faces to create a more personalized and relatable brand image.
• Festival seasons hold a special place in Sabhyata's marketing calendar, as Chayan explains how these months contribute significantly to the brand's revenue. He discusses the challenges and opportunities that arise during these festive periods, emphasizing the need to create a brand perception that becomes synonymous with celebrations and special occasions.

Tune in to this episode of Brand Talkies as Chayan Verma takes us on a journey through Sabhyata's marketing landscape, revealing the secrets behind their success in the dynamic world of fashion and retail. Discover the magic of blending tradition with innovation and the art of creating a brand that resonates with millions of customers across India.