ICYMI... HIBT Lab! Blogilates: Cassey Ho

ICYMI... HIBT Lab! Blogilates: Cassey Ho

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more.

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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Episoder(817)

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Advice Line with Andy Dunn of Bonobos

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Vizio: William Wang

Vizio: William Wang

When Wiliam Wang started selling flat-screen TV’s, he used a winning playbook: partner with an efficient manufacturer, cut out the middlemen, and price your product as low as you can. William used a s...

14 Apr 202557min

Advice Line with Peter Rahal of RXBAR

Advice Line with Peter Rahal of RXBAR

RXBAR co-founder Peter Rahal joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning new products in competitive markets. Plus, Peter’s take on gett...

10 Apr 202542min

Title Nine: Missy Park (October 2021)

Title Nine: Missy Park (October 2021)

As a college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women in sports. But in the years before Lululem...

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Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care

Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care

Jack Black Skin Care co-founders Jeff and Curran Dandurand join Guy on the Advice Line to answer questions from three early-stage founders. Plus, how the Dandurands are passing the entrepreneurial tor...

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Misfits Market: Abhi Ramesh

Misfits Market: Abhi Ramesh

While apple picking on a farm near Philadelphia, Abhi Ramesh learned that a massive amount of “misfit” produce goes to waste. He started running ads on Facebook to see if people would pay a discount f...

31 Mar 20251h 5min

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams

Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one of America...

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Dr. Dennis Gross Skincare: Dennis and Carrie Gross

Dr. Dennis Gross Skincare: Dennis and Carrie Gross

Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the...

24 Mar 202550min

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