Building a Business (and a Community) from the Ground Up with Samantha Perry

Building a Business (and a Community) from the Ground Up with Samantha Perry

In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community.

From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner.

Key Takeaways:

  • How Samantha transitioned from side hustle to full-time entrepreneurship
  • Why community-building was the key to her growth
  • The realities (and wins) of managing three businesses at once
  • How she uses Instagram to drive real foot traffic to her storefront
  • Her behind-the-scenes approach to showing up on social media without burning out

Connect with Samantha:

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☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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Episoder(45)

 What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

Three content ideas, three different goals. And all of them are ones you can actually create this week.In this "What to Post This Week" episode, Kat breaks down three content formats that will help yo...

11 Jun 15min

The Trial Reels Strategy That Actually Works for Local Businesses

The Trial Reels Strategy That Actually Works for Local Businesses

You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat breaks down the truth about trial ...

28 Mai 9min

My Weekly Content Creation Workflow (And How to Build Yours)

My Weekly Content Creation Workflow (And How to Build Yours)

Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideat...

14 Mai 16min

How to Sell on Social Media Without a Launch (And Still Get Bookings)

How to Sell on Social Media Without a Launch (And Still Get Bookings)

Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to...

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Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on s...

30 Apr 34min

What Type of Social Media Content Builds Trust the Fastest?

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social ...

20 Apr 7min

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effo...

13 Apr 16min

What Is B-Roll (And How to Use It for Your Business)

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effect...

30 Mar 17min

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