21 Jul 2025

How to Speak Your Audience’s Language Without Losing Your Voice with Kira from Handle & Hone

What’s the difference between “just copy” and compelling messaging that actually connects? In this episode of Social Goals, Kat sits down with Kira from Handle and Hone to unpack the essential (and often skipped) foundation behind great marketing: messaging strategy.

Together, they dive into why your words may not be landing—even if you're using the “right” templates—and how to create a message that not only reflects who you are, but truly resonates with your audience. From copy myths to voice-of-customer gold, this is a must-listen for business owners ready to ditch surface-level tactics and get real with their brand voice.

What You’ll Learn:

Why messaging is the “deep work” behind all great marketing
The iceberg analogy: what messaging is vs. what copy is
How to balance your voice with your audience’s desires
Where to start when your content doesn’t sound like you
Tactical ways to collect and use Voice of Customer (VOC) data
Why demographics don’t matter as much as motivations
How to know if it’s time for a rebrand—or just better messaging

Connect with Kira:

👉 Download Kira’s Freebie: Their Words, Your Copy
🔗 Kira’s Website: Handle and Hone
📱 Follow Kira on Instagram: @handleandhone

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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Episoder(45)

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

Three content ideas, three different goals. And all of them are ones you can actually create this week.In this "What to Post This Week" episode, Kat breaks down three content formats that will help yo...

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The Trial Reels Strategy That Actually Works for Local Businesses

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28 Mai 9min

My Weekly Content Creation Workflow (And How to Build Yours)

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14 Mai 16min

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Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to...

7 Mai 14min

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on s...

30 Apr 34min

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social ...

20 Apr 7min

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effo...

13 Apr 16min

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effect...

30 Mar 17min