AI Isn't Magic - It's Middleware (And That's Good News)

AI Isn't Magic - It's Middleware (And That's Good News)

Large language models aren't magic. They're pivot tables for words. That's the real breakthrough — not a crystal ball, not a robot overlord, but a new way to roll up all the noise in your business into something you can actually use. And that's why AI belongs in the middle layer. Just like BI gave you visibility across systems, AI is becoming the connective tissue for all the unstructured stuff that never fit neatly in a database.

Sure, every product is rushing to bolt on "AI features," but those sidebars and pop-ups can only see the data inside their own walls. The real power shows up when you wire AI across the mess — the emails, the docs, the meeting notes, the structured and unstructured side by side. That's where pivot-table-for-words meets pivot-table-for-numbers, and suddenly you're not staring at silos. You're staring at the whole picture.

Rob and Justin cut past the hype to show why AI isn't the star of the show, it's the glue in the middle. And that's good news, because the middle is where business actually gets done. Hit play and hear why the future of AI is less wizardry, more wiring — and why that's exactly what makes it work.

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Episoder(245)

AI and the Art of Building Backwards

AI and the Art of Building Backwards

There are two ways to build backwards. One starts with the answer you actually want and works its way toward the plumbing. The other starts with the plumbing and hopes the answer is in there somewhere...

29 Sep 29min

AI and the Rule Nobody Wrote

AI and the Rule Nobody Wrote

Rob has a lot of Claude folders now. One knows the book. Another knows the company planning. Others have picked up meeting notes, briefing docs, LinkedIn ideas, strategy work, and whatever else was us...

22 Sep 35min

Your Favorite AI Has a Moat Problem

Your Favorite AI Has a Moat Problem

For a minute there, it looked like the AI wars would come down to who built the smartest model. Rob's not buying that anymore. Take Claude. Rob's increasingly convinced that what makes Anthropic so st...

15 Sep 25min

Knowledge Is Having Its Data Moment

Knowledge Is Having Its Data Moment

For years, businesses learned that having data and being able to use it are two very different things. We cleaned it, structured it, modeled it, argued about which version was the truth, and built ent...

1 Sep 22min

What is "Botsitting?" (plus: Data Agents Continue to Blow Our Minds)

What is "Botsitting?" (plus: Data Agents Continue to Blow Our Minds)

There's a new word for what your team is doing with the AI you bought them. You're not going to love it. "Botsitting." Babysitting, but for bots. Journalists are suddenly all over it, and not one of t...

18 Aug 38min

Power BI Veterans React to the Fair Game AI Book

Power BI Veterans React to the Fair Game AI Book

For most of tech history, the new thing belonged to the new people. Then AI showed up and ruined a perfectly good pattern. Because the smartest model on the planet can know darn near everything and st...

12 Aug 1h 24min

The Crafter's Edge with Pedro Rossello

The Crafter's Edge with Pedro Rossello

There have always been people who can't help themselves. Give them a clunky process, a messy spreadsheet, or a problem nobody owns, and they're already halfway to building something better. Rob calls ...

4 Aug 1h 24min

Everyone's Priority. Nobody's Job

Everyone's Priority. Nobody's Job

AI headlines have already moved on to the deep end. Most businesses haven't. Every week brings another headline about what's next for AI. Build your own model. Train your own LLM. Customize everything...

14 Jul 32min

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