The Opportunity Podcast23 Sep 2025

The Future of Selling on Amazon: Why Retail Media Matters Most With Jason Boyce [Ep.190]

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products.

Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow.

In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before.

Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today's biggest challenges, from tariffs to rising fees.

We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead.

If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there.

Topics Discussed in this episode:

How Jason started the very first basketball hoop business on Amazon (01:58)
Why Jason decided to sell his Amazon business (10:06)
The inspiration behind Jason's Amazon agency (12:20)
The power of using retail media to grow Amazon businesses (17:12)
The ins and outs of Amazon DSP (24:45)
Jason's seven avenues for profitable growth (27:32)
How AI will impact agencies and entrepreneurs (34:33)
How to overcome current market challenges like tariffs and fees (37:43)
Why you shouldn't be the cheapest product in your category (44:01)
The macro trends that Amazon sellers should prepare for (49:42)

Mentions:

Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(243)

How to Expand Your Ecommerce Business Internationally With Andy Hooper [Ep.222]

International expansion can unlock significant growth for an ecommerce business. It can also create a lot of expensive problems if you move too quickly. In this episode, Greg Elfrink sits down with An...

8 Sep 1h 1min

How to Build a Podcast That Actually Helps Your Business With Jim Barton [Ep.221]

Starting a podcast is easy. Building one that actually helps your business is a different story. In this episode of The Opportunity Podcast, Greg sits down with Jim Barton, founder of Growth Podcastin...

1 Sep 59min

Amazon's Changing Rules & the Next Wave of FBA Growth With Jana Krekic [Ep.220]

Amazon sellers are being forced to rethink how they build and grow their businesses. From stricter listing requirements to AI-powered shopping and new international opportunities, the rules are changi...

25 Aug 1h 6min

How to Optimize Your Amazon Listings for AI Search With Jon Tilley [Ep.219]

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The O...

18 Aug 53min

From Side Hustle to $100M: Lessons in Building a Scalable Business With Steve Rolle [Ep.218]

Building a successful eCommerce business is one thing. Building one that can grow without you is something else entirely. That's easier said than done. Many founders eventually become the biggest bott...

4 Aug 53min

How TikTok Shop Is Changing eCommerce With Jordan West [Ep.217]

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible. But that's starting to change. More and...

7 Jul 59min

The Future of Online Business Investing With Mike Swigunski [Ep.216]

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. A...

23 Jun 1h

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what ...

16 Jun 1h 2min