How to Money5 Mar 2025

Launching an Offbeat and Sustainable Business w/ Jason Zook #953

“Solve a problem for people in an interesting way” and “There’s not one way to do business”... those are just a couple quotes from our conversation with Jason Zook. Our goal for this episode is for you to finish listening, and to be completely inspired to start your own small business. Unfortunately, there can be this aura around starting an “official business” that keeps creative individuals who have great ideas from pursuing something that is going to light them up and prove to be successful. Sure, getting an MBA might be the best path to take for a certain subset, but there are a lot of folks who might be better served by just going for it, and figuring it out along the way! And here to talk about that is Jason, an entrepreneur who takes a very unconventional approach to business formation. He and his wife currently run Wandering Aimfully, which is a platform that seeks to help creative entrepreneurs build successful, sustainable businesses that fit with their lifestyle, all while avoiding the burnout that tends to come with hustle culture. Listen as wee discuss everything from Jason auctioning his last name, creating ‘calm’ businesses, to living abroad in Portugal and more!

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