Tackling media misogyny: Cheer Up Luv and This Ends Now
Media Storm25 Sep 2025

Tackling media misogyny: Cheer Up Luv and This Ends Now

Whether it's the Reform Party weaponising women's safety, Donald Trump diminishing domestic abuse, or worrying stats about girls' safety in schools, you don't have to look far to see that discrimination against women still exists - and is often aided by lazy, misleading, or misinformed reporting. What can we do about this? This week, Media Storm showcases the people and platforms working to end gender-based violence, buy calling out and correcting misogyny in the media. First up: an in-depth interview with Eliza Hatch. She’s the founder of Cheer Up Luv, the UK-based platform dedicated to ending gender-based violence, discrimination and bias through education, art and storytelling. Helena and Eliza chat about working in the VAWG sector, bringing men into the conversation, and the crucial point headlines are missing when they talk about young men "falling behind" women in education and academia. And after the break: hear about This Ends Now's new campaign, Take It As Read, which will help us all to challenge misogynistic and victim blaming language around male violence against women and girls. Interested in this topic? Listen to Media Storm's episodes on domestic abuse reporting, rape justice, and why 'violence against women' is a man's problem. The episode is hosted and produced by Helena Wadia (⁠⁠⁠⁠⁠⁠⁠⁠⁠@helenawadia⁠⁠⁠⁠⁠⁠⁠⁠⁠) The music is by⁠⁠⁠⁠⁠⁠⁠⁠⁠ @soundofsamfire⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ⁠⁠⁠ Support us on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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