Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist

Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist

What makes a great artist, and a great manager?

In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh break down the traits that separate the good from the unforgettable. From delivering “the good stuff” right away to the power of live performance and the rare quality of time feel, they share what truly moves audiences.

The discussion also touches on lessons from Beyoncé, Coldplay, Drake, and legendary producers like Darkchild and Tricky. And just as important, we explore what makes a great manager: vision, empathy, honesty, and the ability to identify opportunities others miss.

Whether you’re an artist or on the management side, this episode is packed with insights to help you elevate your career.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Episoder(396)

Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

A big record label advance might look like a great deal, but what happens when the money has to be recouped?In this conversation on The Manager’s Playbook, Mauricio Ruiz sits down with veteran music e...

5 Nov 18min

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Latin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential?In this conversation on The Manager’s Playbook...

3 Nov 12min

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-...

1 Nov 1h 44min

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators.In this clip from The Manager's Playbook, Mauricio Ruiz sits down with ...

31 Okt 22min

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino...

29 Okt 23min

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Are record labels holding artists back from success?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music i...

27 Okt 18min

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it r...

25 Okt 1h 47min

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

What makes country music one of the strongest genres for developing artists and building long-term careers?In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of ...

24 Okt 10min

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