
Everything but the Price: How Human Behavior Shapes Pricing Decisions
Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisio...
18 Mar 33min

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing
Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...
5 Mar 56min

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough
Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wan...
25 Feb 38min

From Then to Next: How Pricing Is Evolving—and Why It Matters
In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...
17 Des 202523min

AI & Analytics in Retail Pricing
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across E...
5 Nov 202541min

Forget What You Knew About Pricing
What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...
16 Okt 202532min

How to Build a Bionic Pricing Team
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...
18 Sep 202533min



















