They Only Take 4 Massive Branding Projects a Year ($30K +)

They Only Take 4 Massive Branding Projects a Year ($30K +)

In this episode, I’m sitting down with David Masters Group, a studio known for taking on only four clients per year. They take a deep storytelling approach that transforms branding into an immersive journey, not just a deliverable.

We dive into:

  • How doing fewer, deeper projects opens the door to bigger clients

  • Why pricing becomes easier when your work is rooted in meaning

  • The mindset shift designers need to build brands that last beyond money

If you’ve ever wondered what it takes to create branding that feels like art, legacy, and impact all at once...this conversation will change the way you think about design.


David Masters Group Website

Bourbon & Branding YouTube

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Episoder(175)

HDS 9 - From Toxic Job To $22K Branding Project (Katie's Story)

HDS 9 - From Toxic Job To $22K Branding Project (Katie's Story)

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HDS 8 - The System Behind Managing 12 Active Client Projects

HDS 8 - The System Behind Managing 12 Active Client Projects

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HDS 6 - I Spent $6K On Ads (Here's Why They Won't Fix Your Design Business)

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HDS 5 - How I Book $7K Clients (Who Already Paid for a Logo)

HDS 5 - How I Book $7K Clients (Who Already Paid for a Logo)

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HDS 4 - The Trust Gap That’s Costing You High-Ticket Clients

HDS 4 - The Trust Gap That’s Costing You High-Ticket Clients

With AI, scams, and so many service providers overpromising and underdelivering, high-ticket clients are asking: “Can I actually trust this person?”It’s no longer just about creating a good brand or w...

11 Jul 20min

HDS 3 - How To Stop Losing Clients to Cheaper Designers

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Clients don’t always choose the designer with the prettiest proposal, lowest price, or biggest portfolio...they choose the one they trust. In this episode, I’m breaking down what actually makes client...

4 Jul 13min

HDS 2 - How One Post Booked Me Out For 3 Months

HDS 2 - How One Post Booked Me Out For 3 Months

I’m breaking down the one post that booked out my design business for over three months and why it had nothing to do with posting more. The truth is, more content isn’t always the answer. Better messa...

27 Jun 16min

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