EP 49: Jingjin Liu - From Automotive Executive to Gender Equity Powerhouse | Founder of ZaZaZu & Elevate

In this episode of the Executives, I sit down with Jingjin, a serial entrepreneur, global business leader, and passionate advocate for women’s empowerment.

She shares her incredible journey from being the only under-35 Asian woman director in the automotive sector to launching impactful ventures like ZaZaZu and Elevate, which aim to transform how women lead, negotiate, and succeed.

The topic of discussion is Breaking Barriers: Leadership, Entrepreneurship, and Redefining Success for Women in Business.

🎯 What You’ll Learn

• The story of Jingjin’s first €5M company built alongside a full-time job
• The surprising link between bedroom confidence and boardroom negotiation
• Why women pitch conservatively and how that hurts funding
• How gender lens investing drives real, measurable change
• What Jingjin’s mission to impact 5 million women looks like in action

⏱️ Chapters01:48 Who is Jingjin? Beyond LinkedIn

04:45 Ice Cream, Superwomen & Identity

06:14 Breaking Barriers & Her First Company

10:53 The Emotional Reality of Exiting

15:23 Challenges of the First Startup

17:32 Redoing the same problem as a startup

18:47 What is ZaZaZu & Elevate?

20:57 Example of successful transformation

23:58 Bedroom to Boardroom: Advocacy & Confidence

27:09 Gender Gaps in Pitching & Fundraising

29:13 Imposter Syndrome & Leadership

35:57 Diversity, Hiring & Team Design

40:59 Mistakes Companies Make Supporting Women

45:30 Negotiation Tips for Career & Home

49:14 Gender Lens Investing & Global Scale

50:59 What’s Next: Elevate Group Expands to Europe

52:37 Final Message to Men & Women

📌 About Jingjin

Jingjin is a serial entrepreneur, global business leader, and advocate for women’s empowerment. As the Founder & CEO of ZaZaZu and Elevate, she’s dedicated to helping women advance in leadership, entrepreneurship, and negotiation. With a background in automotive, finance, and technology, Jingjin has built businesses across Europe and Asia, breaking barriers in male-dominated industries and driving inclusion through bold action and big vision.

📢 Connect with Jingjin:

• LinkedIn: https://www.linkedin.com/in/jingjinliu
• ZaZaZu: https://www.zazazu.club
• Elevate: https://www.elevateleadership.c
• Join the movement to uplift 5 million professional women: https://elevateasia.org/newsletter/

📢 Connect with Majid Mahmood:

• LinkedIn: https://www.linkedin.com/in/majid-m/
• Instagram: https://www.instagram.com/majidmofficial/
• Website: https://www.majidm.com
• X (Twitter): https://x.com/majidmofficial
• Majid M : https://www.majidm.com