Buying an Airbnb in The Smoky Mountains of Tennessee29 Sep 2025

Market Target Update with Natalie

In this episode of the series, Luke Carl chats with Natalie from The Short Term Shop about the Smokies market. They discuss why “saturation” is misunderstood, how 15–20 million annual visitors support demand, and where to buy. They cover shifting momentum in the market, pricing realities for sellers, what amenities actually matter and two live examples of current listings.

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

Chapters

(00:00:01) - Market Targets: The Smokies
(00:01:05) - Real Estate in the Smokies: Back to Business
(00:03:43) - Taylor Swift on the Haters
(00:04:25) - Does Smokey Mountains Tourism Have Reached Saturation?
(00:10:08) - Tourism in North Georgia
(00:13:07) - How to Find a Hot Rental in Gatlinburg
(00:16:13) - Exploring Townsend: The Smokies Resort
(00:18:34) - The state of new construction in the Smokies
(00:21:39) - Have buyers shifted gears?
(00:27:17) - The Seattle home market's pick up
(00:31:56) - Want a Smokey's Cabin?
(00:36:41) - Cabin in the Smokies for $650
(00:39:03) - Short Term Sales Advice

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Episoder(18)

February Market Update with Reagen

Luke Carl sits down with Reagen to break down the February 2026 market update in the Smoky Mountains. They discuss a noticeable shift in activity, including the highest monthly closings since December...

12 Feb 28min

Market Target Update with Matt

On this episode of the series, Luke sits down with Smoky Mountain agent and long-time investor Matt Castle to break down what's happening right now in the Smokies market, including a surge in pending ...

14 Nov 202528min

Market Target Update with Reagan

In this episode of the series, Luke Carl sits down with Reagan from The Short Term Shop to break down what’s happening in the Smokies market this fall. They cover how recent rate cuts and shifting inv...

29 Sep 202528min

Special Episode: A deep dive to PriceLabs with Wayde Hall

On this week's episode, Avery is joined by Wayde Hall from the Short Term Shop for a hands-on walkthrough of how he uses Price Labs Market Dashboards to analyze properties in detail. Wayde demonstrate...

15 Aug 202533min

Hot Tubs

On this week's episode of Short Term Rental Management, Luke interviews Ryan Ferguson, an electrician-turned-hot tub repair expert serving East Tennessee's Smoky Mountains. They dive into common hot t...

17 Jun 202553min

STR Photographs with Mike Sutton

On this week's episode of Short Term Rental Management, Luke Carl talks with photographer Mike Sutton about what makes great short-term rental photos, especially in the competitive Smoky Mountains mar...

3 Jun 202559min

Airbnb Pricing and Calendar Management in the Smoky Mountains (TN)

In this episode of the series we'll be talking about all things calendars! We'll go over the seasonality of the Smoky Mountains, how to set up custom calendars, how far in advance to open your calenda...

17 Jul 202343min