Decoder with Nilay Patel29 Sep 2025

Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV

This is Joanna Stern, senior personal technology columnist at The Wall Street Journal. I’m the last Monday guest host filling in for Nilay here on Decoder while he’s out on parental leave with his adorable new son, and I’m very excited to be talking today to Ford CEO Jim Farley. I’m a longtime Decoder listener and my favorite episodes are car episodes. I think car CEOs are currently facing some of the most fascinating and complex challenges in both tech and business. So when I was asked to guest host the show I said, “That’s it, car CEOs.” And Farley was at the top of the list. This was a great conversation that covered a lot of ground. I think you’re going to like it. Read the full transcript on The Verge. Links: I’ve been driving an EV for a year. I have only one regret. | WSJ Ford reveals breakthrough process for lower priced EVs | The Verge Ford is betting the future on smaller EV batteries | The Verge Ford is doubling down on EVs — the timing is awful | The Verge Ford’s CEO on the essential economy and its untapped potential | Aspen Institute Ford rejigs EV plans after suffering billions in losses | NYT Why Americans can’t buy the world’s best electric car | NYT Ford CEO Jim Farley on building the electric F-150 | Decoder Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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