29 Sep 2025

Designing with Intention: Visual Branding, Confidence & The Good Design Method with Stacy Aguilar

Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, strategist, and creator of The Good Design Method, to talk about building a visual identity that actually works.

Stacy shares how to avoid visual boredom while staying consistent, why design is an act of leadership, and how to confidently show up—even before you feel "ready." Whether you're DIY-ing your brand or prepping to outsource, this conversation is packed with encouragement, actionable design strategies, and mindset shifts to help you take up space as the expert you already are.

🩷 We chat about:

Visual consistency ≠ boring: Stacy breaks down how to keep your brand visually consistent and creatively dynamic.
Design is leadership: A strong brand empowers you to show up confidently and helps others believe in your expertise.
Start where you are: Your visuals don’t have to be perfect to be powerful. Start with what you have and build as you grow.
DIY doesn’t mean “do it alone”: Leverage tools, templates, and guidance (like The Good Design Method) to make confident design decisions.
Content batching tips: How to create reusable graphic templates and reduce design overwhelm with smart systems.
Brand archetypes matter: Why understanding your brand personality influences every visual decision you make.

📣 Connect with Stacy:

Instagram: @stacyeaguilar
Website + Program Info: https://www.stacyeaguilar.com/the-good-design-method-waitlist

Don't forget to like, subscribe, and leave 5 stars!

☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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Episoder(45)

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

Three content ideas, three different goals. And all of them are ones you can actually create this week.In this "What to Post This Week" episode, Kat breaks down three content formats that will help yo...

11 Jun 15min

The Trial Reels Strategy That Actually Works for Local Businesses

You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat breaks down the truth about trial ...

28 Mai 9min

My Weekly Content Creation Workflow (And How to Build Yours)

Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideat...

14 Mai 16min

How to Sell on Social Media Without a Launch (And Still Get Bookings)

Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to...

7 Mai 14min

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on s...

30 Apr 34min

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social ...

20 Apr 7min

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effo...

13 Apr 16min

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effect...

30 Mar 17min