Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return.

In this conversation, he shares the pivotal moment with Drake that reignited his passion, the role his wife played in guiding crucial career decisions, and the challenges of navigating management changes. Alongside Steve Zsirai and Chad Walsh, Shawn also reveals the strategic and data-driven approach that made his live comeback possible.

This is a story of resilience, reinvention, and what it really takes to build a second chapter in today’s music business.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(268)

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart sto...

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Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the mu...

16 Nov 202513min

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from...

15 Nov 202519min

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks ...

14 Nov 202517min

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

Most artists are chasing the algorithm.Austin Dunn built systems that outsmart it.In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, ...

11 Nov 20252h 2min

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?In this clip, Nic D breaks down how he turned content into a career. No label. No tea...

10 Nov 202513min

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on f...

9 Nov 202510min

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

What does financial independence really look like for an artist with no label, no manager, and no team?In this clip, Nic D breaks down the real numbers behind being an independent artist, from how muc...

8 Nov 20259min

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