The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

Today we're tackling part two of our future of Nitrogen fertilizer discussion, focusing on the realm of business models and strategies. We chat with two companies exploring how we might reimagine the way farmers around the world buy and sell this critical input, including through distributed, rather than centralized, supply chains.

We’ll continue our conversation with Bill Brady, CEO and Director at Kula Bio and Charlie Day, CEO at Jupiter Ionics* We also add in some on the ground perspective around how farmers are handling the pressures of the fertilizer market right now by chatting with Jason McNeese, software specialist for the Asia Pacific region at Trimble Agriculture, and Darren Walford, APAC Sales Manager for Trimble Global Positioning.
In this episode, our guests speak about:

A future of small scale production of N, and how farmers have reacted to potential changes away from today’s centralized model
What benefits, especially in terms of Scope-3 emissions, might be realized by thinking differently about how and where fertilizer is made
How new N companies are tackling the challenge of creating trustworthy brands and products in the face of the many false starts in the fertilizer space.


For more useful resources please visit our website.


*Disclaimer: Jupiter Ionics is a portfolio company of Tenacious Ventures


This episode is brought to you in partnership with Trimble Agriculture, who are building technology to make farming better through precision.



Episoder(205)

From defense to disruption, how companies are approaching sustainability in the food system, with Mary Shelman

From defense to disruption, how companies are approaching sustainability in the food system, with Mary Shelman

Mary Shelman is an internationally recognized agribusiness consultant and speaker, and the former Director of Harvard Business School’s Agribusiness program. Mary grew up in Kentucky, watching her fat...

21 Okt 202040min

"Not a cheerleader, not the enemy",  journalist Sarah Mock on making windows in the walls around agriculture

"Not a cheerleader, not the enemy", journalist Sarah Mock on making windows in the walls around agriculture

Sarah Mock isn’t afraid of having tough conversations and shining light on thorny issues in the agriculture industry. A journalist with experience in international development and agtech, Sarah recent...

7 Okt 202048min

Regen Ag Series #5: Our Verdict

Regen Ag Series #5: Our Verdict

Regen Ag Series #5: Our Verdict, with Sarah Nolet and Matthew Pryor from AgThentic and Tenacious VenturesIn this final wrap up episode of our regenerative agriculture series, the team from AgThentic i...

23 Sep 202043min

Regen Ag Series #4: Greenwashing or Good Business? Live debate.

Regen Ag Series #4: Greenwashing or Good Business? Live debate.

The gloves are off as our expert panelists debate whether regenerative agriculture can improve farming businesses… or if it’s all hype.Host Sarah Nolet is joined by:Richard Leask, a wine grower and 20...

9 Sep 202032min

Supplying sustainable beef to McDonalds with Nicole-Johnson-Hoffman of OSI Group

Supplying sustainable beef to McDonalds with Nicole-Johnson-Hoffman of OSI Group

Is it possible for large food corporations like McDonald’s to “scale for good?” Nicole Johnson-Hoffman is in charge of supplying beef to McDonalds through the OSI Group, and doing so sustainably.She b...

26 Aug 202035min

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.General Mills, the ...

12 Aug 202035min

Regen Ag Series #2: Sam Trethewey on applying startup business model insights to produce carbon positive beef

Regen Ag Series #2: Sam Trethewey on applying startup business model insights to produce carbon positive beef

Sam Trethewey believes ‘regenerative agriculture’ is not a dirty word - but simply the future of farming. Astonishingly, he produces wagyu beef in Tasmania without actually owning any cows. He does th...

29 Jul 202035min

Regen Ag Series #1: Mark Wootton on carbon-neutral farming at Jigsaw Farms

Regen Ag Series #1: Mark Wootton on carbon-neutral farming at Jigsaw Farms

Mark Wootton is well-known in the Australian agriculture industry as a pioneer in carbon-neutral farming. In 2011, Jigsaw Farms, his family property in south-west Victoria, achieved carbon neutrality ...

15 Jul 202037min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
pengepodden-2
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse