No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

Dr. Robert Lustig, a world-leading expert on sugar addiction, metabolism, ultra-processed food, and artificial sweeteners, reveals how they fuel obesity, dementia, dopamine overload, and addiction - and the dangers of RFK Jr.’s health approach. Dr. Robert Lustig is a neuroendocrinologist and expert on sugar, obesity, and the science of addiction, whose groundbreaking new research reveals how the 4 major health crises are all interconnected and driven by stress. He is also the bestselling author of books such as, ‘Metabolical’, and ‘Fat Chance’. He explains: ◼️Why 29% of Americans are depressed and how food plays a hidden role ◼️How 17 seconds of pleasure can rewire your brain for lifelong addiction ◼️How the food industry secretly engineers addiction and fuels chronic disease ◼️Why 95% of Alzheimer’s risk is environmental and completely preventable ◼️The dangerous link between dopamine spikes and brain cell death (00:00) Intro (02:28) The Hostage Brain (06:24) Dopamine and the Pain of Lacking Control (09:32) Tolerance Is the Start of Addiction (10:39) If You Depend on Anything, It's Bad (11:25) Is Dopamine Fasting the Cure? (13:25) Can You Rewire Your Brain Away from Sugar Cravings? (15:15) The Shocking Link Between Dementia and Diet Products (22:39) Proteins (25:32) Is Alzheimer's Genetic or Environmental? (28:56) Ketones (33:08) Ultra-Processed Foods Are Poison (34:26) Reengineering Ultra-Processed Food to Be Healthy (39:41) What Needs to Change in the USA (45:06) RFK and Vaccination in the USA (51:56) Important Message About Where You Get Your Information (55:27) Ads (56:29) Practical Steps to Fix Your Addiction (01:01:24) If You Have an Inflamed Brain, You Can't Love (01:04:08) Are Our Diets Making Us Lonely? (01:08:03) Your Vagus Nerve Needs to Be Healthy (01:08:44) Do Vagus Nerve Stimulators Work? (01:10:53) The Real Truth About Ozempic (01:16:08) Can Ozempic Help with Addiction? (01:18:45) Practical Tips to Lose Weight and Eat Less Ultra-Processed Food (01:22:02) The Dangers of Drinking Soda (01:24:22) Younger People Are Getting Cancer More Than Ever (01:27:35) Ads (01:34:29) Does Exercise Help Lower Your Sugar Consumption? (01:36:27) Almost Half of the Population Is Pre-Diabetic (01:39:38) Glucose Monitors (01:41:58) Psychedelics Follow Dr Robert: Instagram - https://bit.ly/3KkR9ce Website - https://bit.ly/48MtKdA You can purchase Dr Robert’s book, ‘Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine’, here: https://amzn.to/48Cme56 Research document: https://stevenbartlett.com/wp-content/uploads/2025/10/DOAC-Robert-Lustig-Independent-Research-further-reading.pdf The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Pipedrive - http://pipedrive.com/CEO Stan Store - https://stevenbartlett.stan.store for your 14-Day free trial

Episoder(755)

E27: Adopt a culture of WINNING

E27: Adopt a culture of WINNING

It has been a crazy few travelling weeks for me so I do apologise about the delay in this episode. This week, I discuss the culture of winning. Some people have an ingrained ideology that they will always lose. This is learnt from previous failings, act... Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Mar 201933min

E26: Johann Hari - We Have Lost our Connections

E26: Johann Hari - We Have Lost our Connections

Books will change your life, and there are so many that have changed mine. In this episode I chat with journalist and author Johann Hari, most well known for writing the New York Times bestselling book ‘Lost Connections; uncovering the real causes of de... Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 20191h 8min

E25: We are the Burnout Generation

E25: We are the Burnout Generation

This week has been chaotic. In Chapter Five of The Diary of a CEO I flew back to the UK for an incredibly busy week filled with podcast interviews, speaking appointments, pitching to one of our biggest clients as well as filming an advert campaign. The ... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Feb 201941min

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

In this episode of The Diary of a CEO, my entire perception of what an entrepreneur is, is completely turned on it's head. I travelled to a beautiful house in the LA hills to meet with Tom Bilyeu, the founder of Quest Nutrition. In 2014, Quest Nutrition... Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Feb 201949min

E23: I am a Slave, My Fear and Therapy

E23: I am a Slave, My Fear and Therapy

In Chapter 3 of The Diary of a CEO I talk about the importance of trusting more. I am a real perfectionist and feel trapped between wanting to control even the smallest details and wanting to let go and delegate. I touch on learning to say no, which I t... Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Jan 201936min

E22: Sarah Bahbah - Addiction, Intuition, Success

E22: Sarah Bahbah - Addiction, Intuition, Success

In Chapter 2 of Season 2 of The Diary of a CEO I flew to LA to meet Sarah Bahbah, the 26 year old Palestinian-Australian Artist, Writer and Director. Sarah rose to fame after the release of her photography series ‘Sex and Takeout’ was spotted by... Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Jan 20191h 12min

E21: Mental Health, Mistakes and My Apologies

E21: Mental Health, Mistakes and My Apologies

Diary of a CEO is back. Welcome to Season 2 of the podcast, Chapter 1 of my new diary. In the time I've been away a lot has happened and a lot has changed. If you're new to the channel, this podcast is where I share my deepest and darkest thoughts, both... Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Jan 201951min

E20: Deliciously Ella - Blogging Saved My Life

E20: Deliciously Ella - Blogging Saved My Life

What a chapter this is, I meet food writer and entrepreneur Ella Mills, more famously known under the brand Deliciously Ella. Ella tells her fascinating story, about how she fell very ill during university, battling with both her physical and mental health and describes how the blog she founded in 2012 not only launched her career, but saved her life. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Jun 201841min

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