Storied: San Francisco24 Feb 2022

WeXL CEO/Founder Arabella DeLucco (S4E38P2)

In this podcast, Arabella picks up where she left off in Part 1. She was in New York working various journalism jobs but still not totally fulfilled. This is when her self-described "Goldilocks Era" began.

She shipped herself back out West to live with family again, this time in Santa Clarita. From there, it was down to Orange County. Summoning her experiences writing online, she cold-called the web editor at The Orange County Register and got a job there. But after a year-and-a-half, she felt lost again.

In 2007, Arabella started a webcasting company, producing content for non-profits and some government agencies. It blew up and she got the content onto early streaming sites like LiveStream. This work brought her up to San Francisco and other parts of the Bay Area regularly.

At this point in the recording, Arabella briefly shares her first visit to The City when she was 14.

She moved to San Francisco and her company was doing really well. But then their biggest client pulled out and Arabella scrambled again. Her cousin convinced her to get back into spokesmodel work, which she did. This is how she met the man she'd later marry. She credits her husband with having made her fall in love with San Francisco.

Arabella shares the story of launching WeXL. It's the story of her no longer accepting seeing creators, especially creators of color, being manipulated by powerful media companies. To learn even more about the non-profit, please visit their website.

We end the podcast with Arabella's thoughts on what it means to still be here.

We recorded this podcast at the WeXL media lab in the Presidio in February 2022. Photography by Jeff Hunt

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