Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (#103)

Whenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero you'll hear about the three different styles and subjects she paints. Robin has a very full art business, and she has joined the podcast to share her story about how she juggles her various styles of art and diverse audiences for her work. Highlights

• Robin's evolution into the artist she is today. (1:30)

• Trying new things, making mistakes and moving forward. (7:05)

• More styles means more audiences and more effort. How does Robin juggle it all? (13:34)

• Track your inventory with tools that work. (16:49)

• Robin's approach to marketing on social media. (18:23)

• Managing multiple Facebook groups and social media sites means creating more content, but Robin has a system for all of it. (26:36)

• Robin's tools for staying so productive with such a long to-do list. (31:09)

• Lessons learned for successful print on demand. (35:45)

• Robin's simple approach to bookkeeping and connecting with buyers. (39:11)

• The tools, assistance and move that are keeping Robin moving forward. (43:04)

• A snapshot of Robin's typical day. (45:39)

• Providing excellent customer service is a major part of what the best artists do. (48:12)

• Paper planner or electronic task list, and all Robin uses Artwork Archive for. (50:38)

• What's coming next in Robin's very full art business. (52:45)

Mentioned

• Robin Maria Pedrero

• Robin's Instagram

• Robert Brackman

• Café Tu Tu Tangos

• HGTV and DIY Networks star Tamara Day

• Mary Mirabel

Resources

• Complete transcript, images, and listener comments

• Grow Your List program at Art Biz Success

• Free e-course: 31 People Who Can Help Sell Your Art

Guest Bio

Robin Maria Pedrero is an award-winning artist with work in museum permanent collections in Florida, Greece, public, corporate and private collections. Her abstract paintings are defined by layers of translucent color and overlapping forms, while her whimsical nature work, the paintings she calls "Joy Bringers," is characterized by bold color and texture. Robin has had solo exhibitions at the Orlando Museum of Art and Lake County Museum of Art. More recently, Tamara Day of HGTV's Bargain Mansion, has selected Pedrero's artwork for that show. Pedrero creates from her studios in Frisco and McKinney Texas.

First posted: artbizsuccess.com/multiple-styles-pedrero-podcast