Episode 294: How To Grow An AI-Powered 2-Minute Microlearning Company – with Matteo Penzo from Zick Learn

Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick.

That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning.

Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams.

The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement.

Here are other topics from our conversation:

✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning.

✅ The challenges with traditional e-learning completion rates.

✅ How employers can convert existing training materials into micro-lessons.

✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method.

✅ How the team measures, tracks, and optimizes sales efforts using data.

✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts.

✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses.

“Curiosity is the number one success in cold calling,” says Matteo.

If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding.

Full show notes here.

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Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Website: https://www.zicklearn.com/en

LinkedIn: https://www.linkedin.com/in/matteopenzo/

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The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.

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