Market Trends Unveiled: Consumer Insights from h+h americas Day Three
h+h Connect8 Jul 2024

Market Trends Unveiled: Consumer Insights from h+h americas Day Three

n this episode of h+h Connect, host Darrin Stern, the show director for h+h Americas, discusses the highlights from the third day of h+h Americas, an event that connects the global crafting and hobby industries. Presentations from industry leaders Mark Hyland of Handy Quilter and Jan Hurwitz of Berroco reveal significant findings from two major consumer research studies. Mark shares data on quilting trends, highlighting demographics, purchasing habits, and the importance of local quilt shops. Jan dives into yarn trends, comparing knitting and crochet behaviors, preferred purchase methods, and the impact of online and in-person shopping. Both presentations emphasize the need for valuable consumer insights to drive industry growth and support. The episode concludes with a call for feedback and encourages listeners to subscribe for more crafting and hobby industry insights.

Episoder(18)

Amy Frazer's Journey: From Illustrator to Author

Amy Frazer's Journey: From Illustrator to Author

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Crafting Connections: Mastering Marketing for Your Store With Less Money

Crafting Connections: Mastering Marketing for Your Store With Less Money

In this live episode from the h+h americas 2025 Main Stage, a dynamic panel of shop owners, designers, and business leaders shares practical, budget-friendly marketing strategies for independent retai...

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Exploring Knitting Innovations with Jamie Lomax & Insights from Heidi Kaisand at h+h americas

Exploring Knitting Innovations with Jamie Lomax & Insights from Heidi Kaisand at h+h americas

Join Darrin as he engages in a captivating conversation with Jamie Lomax, a renowned knitting pattern designer and author, and Heidi Kaisand from Hen and Chick Studio. Jamie introduces her company, Pa...

30 Apr 202523min

Customer Engagement and Retail Insights with Heidi from Hen & Chick Studio

Customer Engagement and Retail Insights with Heidi from Hen & Chick Studio

Join Darrin for an insightful conversation with Heidi Kaisand from Hen & Chick Studio, a quilt shop and retreat center in Conrad, Iowa. Heidi shares her experiences and the importance of attending the...

5 Apr 202514min

 Retail Visual Dynamics: A Conversation with Sheena Burt

Retail Visual Dynamics: A Conversation with Sheena Burt

Join us for an insightful discussion with Sheena Burt from Color Story Studios as she shares her expertise on transforming independent retailers into must-visit destinations. Sheena talks about her jo...

28 Mar 202526min

Industry Changes: An Interview with Brint on Crafting's Future

Industry Changes: An Interview with Brint on Crafting's Future

h+h Connect: Industry Insights and Innovations with The ScissormanIn this month's edition of h+h Connect, host Darrin sits down with Brint, better known as the Scissorman, from Specialty Product Sales...

22 Mar 202550min

Introducing the Upcoming Craft Haven: The Fiber+Fabric Craft Festival

Introducing the Upcoming Craft Haven: The Fiber+Fabric Craft Festival

Danielle Mayer introduces the Fiber+Fabric Craft Festival (open to the public), slated for May 2026 at the Donald E. Stevens Convention Center in Rosemont, Illinois. Highlighting insights from Darrin ...

8 Jan 20255min

Get to Know the Faces Behind the Show: h+h americas

Get to Know the Faces Behind the Show: h+h americas

🎙️ h+h Connect Podcast: Meet the Team Behind the Craft Community 🎨✨ In this special holiday edition of the h+h Connect Podcast, we’re taking you behind the scenes to meet the incredible team bringi...

6 Jan 20251h 4min

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