Public Relations spindoctor, Charlotte Sampson charms the boating world with colour and confidence.

Public Relations spindoctor, Charlotte Sampson charms the boating world with colour and confidence.

Associate Director of McKenna Townsend, Charlotte Sampson, sat down with me at the Royal Thames Yacht Club, London, to chat about the vast landscape of marketing. We found common ground in attending the same university where Charlotte completed a Sports Leisure Marketing Degree.

The experience to analyse partnerships with Ericcson, to focus on humanitarian response, education & digital skills, climate and environment as well as diversity and inclusion, was the stepping stone into aviation, marine, and technology.

A specialist in Public Relations for the outdoor industry, Charlotte has packed the goody bags, and has a track record of delivering media opportunities, product reviews in magazines, and advertising campaigns that uplift the awareness and demonstrate the benefits to the end user.

In the transition into motherhood, Charlotte's world changed and she set about curating her village to support her returning to her career. Flexibility, challenging and reward are values she looks for in an organisahttps://mckennatownsend.com/tion, and advocates for other parents to be confident.

So settle in as this delightful conversation that takes you on the journey of adaption.

McKenna Townsend are a PR and Marketing Firm based in the UK.

You can find out more about them here:

https://mckennatownsend.com/

For more information about how you could feature on our podcast and share your story with the world see www.theboatprincess.com

If you'd like to know more about my world and where I am and up to you can follow me on Instagram HERE

And for more in depth and educational articles you can follow me on Linked in HERE

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Episoder(108)

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has cha...

8 Jul 57min

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors As...

18 Jun 44min

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today’s episode comes to you from a somewhat luxurious and beautifully...

4 Mai 43min

Episode 105: What does it take to be a broker for Sunseeker London?

Episode 105: What does it take to be a broker for Sunseeker London?

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows...

7 Apr 41min

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don’t know something typical like stu...

13 Mar 39min

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Mike Reischmann - CEO Kenyon Grills - his enthusiasm is infectious! There are some people you meet in business who are clearly building a product… and then there are those who are on a mission. Mike R...

27 Feb 33min

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Welcome to the Cannes Yachting Festival — where the sun hits the water just right, the pontoons are basically catwalks, and you can walk from a 5-metre day boat to a 50-metre statement piece in about ...

16 Feb 20min

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY b...

21 Jan 1h

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