Wild by name....Wildly good by nature for trailer boat driving to adventure fishing

Wild by name....Wildly good by nature for trailer boat driving to adventure fishing

Small businesses usually start because of a need, a problem that needs to be solved or a sheer passion someone has to drive it.

Wildchix, the brainchild of Isabell is all 3. She saw a need that women were missing out on sports she loved because a training environment women actually felt comfortable in wasn't available.

She saw a problem that the bias women experience often through no malice at all, but sheer bias, meant that they were relying on their male partners to enjoy such sports as fishing, and she has a passion that you viscerally feel through her voice in this podcast.

Taking the brave step of leaving a perfectly good full time position to launch - Isabell has created a business that trains women, and only women, about the recreational sports and adventure activities she loves. In this episode we delve into what that actually involved and how she feels having jumped off the cliff of salary safety.

We also talk about the challenges she faced that made her see what was needed, her love of boats and what she has achieved in her career including selling a substantial number of boats (often to someone who would ask - "Is there someone I can talk to about the boats please?")

This is an episode full of some things you won't agree with (because we are all different) and yet some you will completely align with - whether you are a woman OR a man.

We also talk about Imposter Syndrome briefly and I mention a book available on Audible by the amazing Dr Kim Granland. That book it turns out isn't on Audible YET - but is available on the link below - it gives some great strategies for overcoming Imposter Syndrome in a beautifully simple, positive and relatable way and is a ridiculously good price....so why not see what it's about.

Enjoy this episode, check out Isabell's business and book in for one of their courses - I know I will one day - because we can never learn enough about boating, or fishing, or being in nature (and New Zealand surely is one of the very best versions of that)- and that's the beauty of this boating lifestyle - our brains are continuously learning - what a joy that is in itself.

Nicky

x

Check out Wildchix here:

https://www.wildchix.co.nz/about

That book about Imposter Syndrome and what to do about it (and we know guys get it too so feel free to buy one too guys)

https://www.amazon.com.au/What-Imposter-Syndrome-Overcome-Forever-ebook/dp/B0D1YLFHTV

The link to book the event we shall be holding at Sanctuary Cove Boat Show on Fri 23rd May at Horizon Yachts.

https://www.trybooking.com/events/landing/1395123

The link to the Charity Walk celebrating Women in Marine we are doing at Sanctuary Cove on Fri 9th May - link to register (it's free) https://events.humanitix.com/women-in-marine-global-walk

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Episoder(108)

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has cha...

8 Jul 57min

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors As...

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Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today’s episode comes to you from a somewhat luxurious and beautifully...

4 Mai 43min

Episode 105: What does it take to be a broker for Sunseeker London?

Episode 105: What does it take to be a broker for Sunseeker London?

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows...

7 Apr 41min

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don’t know something typical like stu...

13 Mar 39min

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Mike Reischmann - CEO Kenyon Grills - his enthusiasm is infectious! There are some people you meet in business who are clearly building a product… and then there are those who are on a mission. Mike R...

27 Feb 33min

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Welcome to the Cannes Yachting Festival — where the sun hits the water just right, the pontoons are basically catwalks, and you can walk from a 5-metre day boat to a 50-metre statement piece in about ...

16 Feb 20min

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY b...

21 Jan 1h

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