7 unorthodox things we'd do with our marketing, if we had to go back in time
In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboratio...
21 Okt 202524min
GEO, SEO, AI SEO, AEO… Which One Will Win?
In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insig...
20 Okt 202519min
Legendary NFL Owner to Coach — Nobody Cares
In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions no...
16 Okt 202519min
A Moat Is Not A Noun. It's A Verb.
In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and re...
15 Okt 202520min
Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company
In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model...
14 Okt 202525min
Why hire people and get out of their way is BS Business Advice
In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion ...
13 Okt 202519min
Why Corporate Jobs Are Quietly Collapsing
In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of tradit...
9 Okt 202513min
How To Get B2B Attribution Right The Easy Way
In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blend...
8 Okt 202531min
