Data-driven tourism marketing
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visit...
6 Nov 201925min
Retail trends and female CMOs
Alegra O'Hare, the new CMO at the Gap, joins Marketer's Brief to discuss the brand's holiday campaign and marketing trends.
30 Okt 201918min
Mondelēz's CMO on data and intuition
Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.
23 Okt 201921min
Beer marketing
Behind the beer industry's push to lift the category, which has lost ground to wine and spirits.
16 Okt 201930min
Data Privacy
Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.
9 Okt 201925min
ANA 'Masters of Marketing' Preview
Ad Age reporters on what to expect at this week's gathering of the Association of National Advertisers in Orlando.
2 Okt 201921min
Behind Kind's health and wellness messages
Stephanie Csaszar, Kind's manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker's broader communications plan around health and wellness.
25 Sep 201921min
Sports in focus at Zenni
Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry...
18 Sep 201923min
