Navigating the ad law minefield

Navigating the ad law minefield

Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing business.

Episoder(379)

How Surfside is riding the vodka tea wave

How Surfside is riding the vodka tea wave

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.

21 Mai 202522min

How phone company Nothing relies on viral moments and earned media to build its brand

How phone company Nothing relies on viral moments and earned media to build its brand

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

14 Mai 202524min

How Xochitl tortilla chips plan to grow brand awareness

How Xochitl tortilla chips plan to grow brand awareness

CEO Jolie Weber joins the Marketer's Brief podcast to discuss the brand's partnerships and new look

7 Mai 202524min

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

30 Apr 202522min

How Roundel is leading retail media 3.0 with data, scale and shopper trust

How Roundel is leading retail media 3.0 with data, scale and shopper trust

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

28 Apr 202517min

From Method to Dropps, Dorward looks to repeat success

From Method to Dropps, Dorward looks to repeat success

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

23 Apr 202523min

How Rowan grew from piercing ears at Target to operating its own shops

How Rowan grew from piercing ears at Target to operating its own shops

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

16 Apr 202522min

How Nordstrom's retail media network has evolved and what's next

How Nordstrom's retail media network has evolved and what's next

VP Aaron Dunford talks about moving from transactional to experiential

9 Apr 202520min

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