It's sugar time
Greg Guidotti, general manager of Ferrara Candy Co.'s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say the...
21 Mai 201942min
Non-profit marketing
As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. Sh...
14 Mai 201923min
Meal delivery marketing
Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to ...
7 Mai 201926min
Auto marketing insights
Allyson Witherspoon joins Marketer's Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to th...
30 Apr 201929min
CMO hiring trends
Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren't getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get ...
24 Apr 201930min
Pain relief marketing
Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.
17 Apr 201921min
Cannabis marketing
Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.
9 Apr 201929min
Navigating the ad law minefield
Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing bus...
27 Mar 201929min
