Sports in focus at Zenni

Sports in focus at Zenni

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

Episoder(379)

Fernando Machado on marketing during and after COVID-19

Fernando Machado on marketing during and after COVID-19

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can tak...

29 Apr 202041min

Assessing marketer pandemic response

Assessing marketer pandemic response

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insuranc...

22 Apr 202025min

From marketer to CEO

From marketer to CEO

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

15 Apr 202021min

The road to travel recovery post COVID-19

The road to travel recovery post COVID-19

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

8 Apr 202024min

Nick Kokonas on how restaurants can make it through COVID-19

Nick Kokonas on how restaurants can make it through COVID-19

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dinin...

1 Apr 202026min

A psychologist's advice for brands dealing with the pandemic

A psychologist's advice for brands dealing with the pandemic

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

25 Mar 202025min

Coronavirus response ads begin

Coronavirus response ads begin

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasq...

20 Mar 202015min

How marketers are handling COVID-19

How marketers are handling COVID-19

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl dis...

18 Mar 202025min

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