Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until ...
5 Aug 17min
Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Kle...
29 Jul 20min
Lessons from America's Hottest Brands
What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out ho...
22 Jul 16min
The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill
Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo International Foods, says the strongest partnerships g...
15 Jul 21min
Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
As marketers reach for AI to explain every new capability, it's easy to overstate its role. Helen Melluish, VP of marketing at Expedia-owned Vrbo, says the hyperlocal targeting behind this summer's tr...
8 Jul 21min
Why retailers should sell experiences, not products, with Macy's CMO
Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains how the retailer is shifting from one-off tran...
1 Jul 20min
What brands are missing in sports sponsorship, with Just Women's Sports Founder
Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CEO of the sports-first media company—which reaches ...
24 Jun 21min
From instinct to evidence: Solving marketing's growth paradox
The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits d...
22 Jun 20min
