20 Product: Spotify's Gustav Söderström on Why Product is 100% Science and 0% Art, Why You Should Look at the Competition and then Do Something Completely Different & Why Talk is Cheap and Product Teams Should Do More of it; Structuring the Best Debate

20 Product: Spotify's Gustav Söderström on Why Product is 100% Science and 0% Art, Why You Should Look at the Competition and then Do Something Completely Different & Why Talk is Cheap and Product Teams Should Do More of it; Structuring the Best Debate

Gustav Söderström is Spotify's Chief Research & Development Officer. He has the CPO & CTO responsibility, overseeing the product, design, data, and engineering teams at Spotify and is responsible for Spotify's product strategy. Gustav is also an entrepreneur and investor who has founded and sold startups that he co-founded to Meta's Oculus in 2014 and then also his first startup which he co-founded and led as CEO, up until their acquisition by Yahoo! Gustav is also the host of the podcast mini-series -- Spotify: A product story -- which offers a glimpse into the decisions that have guided Spotify's product evolution.

In Today's Episode with Gustav Söderström

1.) From Selling Companies to Yahoo and Meta to Leading Spotify's Product:

  • How did Gustav first make his way into the world of tech and startups?
  • What was it that made Gustav so compelled to join Daniel Ek and build Spotify?
  • What does Gustav know now that he wishes he had known when he started?

2.) "Never Fight a Macro Wind":

  • What does Gustav mean when he says "never fight a macro wind"?
  • What models can product leaders construct to measure the size, importance and timing of a macro wind?
  • What can product leaders do to change the macro wind and have it blowing in their back and not their face?
  • When did Gustav experience this? What did he change to have the wind blow in his back? How did this alter his mindset and mentality?

3.) "Do Something Completely Different to the Competition":

  • Why does Gustav believe startups should do the complete opposite to the competition? Does this change if your competition is other startups vs incumbents?
  • What is the story of how Spotify did the complete opposite to Youtube? Why did it work?
  • On the flip side, when did Spotify do the complete opposite and it did not work out?

4.) Mastering the Learning Process:

  • How does Gustav approach the learning process for all new skills and disciplines?
  • Why does Gustav believe that all technology leaders have to be the master of their domain? How did this lead to Gustav going back to University to study machine learning?
  • What are the single biggest mistakes people make in the learning process?

5.) Gustav: The Product Leader:

  • Why does Gustav believe that product is 100% science and not art?
  • What does Gustav mean when he says, "talk is cheap and so we should do more of it"?
  • How does Gustav structure internal debates? Who sets the agenda? Who is invited? What makes a good vs a bad internal debate?
  • How does Gustav make everyone feel safe? What can leaders do to ensure an environment where everyone feels they can debate with the boss?

6.) Spotify: The Crucible Moments:

  • What is Gustav's favourite near-death experience in the Spotify journey?
  • Why did Spotify decide to make the move into podcasting and video? How does that additional complexity change the product paradigm of an audio-only platform?
  • How do the single most impactful platforms in the world approach market expansion and when to add new products?
  • What are the best companies in the world not merely technology innovations but also business model innovations?

Items Mentioned in Today's Episode:

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20 VC 072: Super Angel, Fabrice Grinda: The Future of Startup Investing

20 VC 072: Super Angel, Fabrice Grinda: The Future of Startup Investing

Fabrice Grinda is among the world’s leading Internet entrepreneurs and investors with over $300 million in exits and 200 angel investments including the likes of Alibaba, LendingClub and BrightRoll. Fabrice is currently investing in startups and building companies through FJ Labs, which he cofounded with business partner Jose Marin. Fabrice is also co-founder and executive chairman of Beepi, a next generation used car marketplace which recently raised $60 million in series B funding. Prior to FJ Labs and Beepi, Fabrice was co-founder and co-CEO of OLX, one of the largest websites in the world with over 200 million unique visitors per month. Submit Your Startup To Fabrice In Today's Episode You Will Learn: 1.) How did Fabrice make his entry into the world of investing? 2.) How important is it for investors to have entrepreneurial experience? 3.) What are the most common problems Fabrice's portfolio companies face? 4.) What is Fabrice's selection criteria for startups when investing and what determines the valuation of a startup? 5.) How does Fabrice respond to the allegation that he is a clone collector? 6.) With Fabrice's $1m syndicate, does he believe syndicates have the potential to replace VC? Items Mentioned In Today's Show: Fabrice's Fave Book: What If by Randall Munroe, Think Like A Freak by Stephen Dubner Fabrice's Fave Newsletter: TechCrunch Fabric's Most Recent Investment: Flexport As always you can follow Harry, The Twenty Minute VC and Fabrice on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow Harry on Instagram here!

16 Sep 201531min

20 VC 071: Pre-Seed Investing, Why Now Is The Best Time with Nicholas Chirls @ Notation Capital

20 VC 071: Pre-Seed Investing, Why Now Is The Best Time with Nicholas Chirls @ Notation Capital

Nicholas Chirls is the Founder and Partner @ Notation Capital, one of New York's genuine pre-seed funds investing in pre-growth startups with huge potential. Prior to Notation, Nichoas was Head of Investment at Betaworks, leading investments in companies such as Electric Objects, Estimote, URX, Namo Media (acquired by Twitter) and Grand St. (acquired by Etsy). If you would like to email Nick, his email is nick@notationcapital.com In Today's Episode You Will Learn: 1.) How Nick made his move into the venture industry? 2.) Who does Nick consider a mentor and thought leader in the VC industry? 3.) Why now is the best time to be a pre-seed fund in NYC? 4.) At the pre-seed stage what metrics does Notation focus on? 5.) How does Nicholas evaluate the valuation ecosystem? 6.) How does Nicholas handle deal sourcing? Where does he find startups to invest in? 7.) Does crowdfunding act as a competing finance method at the pre-seed stage? Items Mentioned In Today's Episode: Nick's Fave Book: My Brilliant Friend by Elena Ferrante Nick's Fave Newsletter: Wait But Why Nick Most Recent Investment: Zipdrug: Your Prescriptions Delivered on Demand Best Meditation Apps: Headspace, Calm As always you can follow Harry, The Twenty Minute VC, Nick and Notation on Twitter here! If you would like to see a more colourful side to Harry with many mojito sessions, you can follow him on Instagram here!

14 Sep 201529min

20 VC 070: Do Investors in California Outperform The Rest of The World with Eric ver Ploeg @ Recursive Capital

20 VC 070: Do Investors in California Outperform The Rest of The World with Eric ver Ploeg @ Recursive Capital

Eric ver Ploeg has sat on both sides of the table as an entrepreneur and a VC. Eric started his career as an entrepreneur with the founding of Adknowledge, the 1st internet ad serving company, which was sold for $193m. He then went on to Angara, a Kleiner Perkins backed startup which led to his move into venture with VantagePoint, where he led VantagePoint's investment activities in the mobile arena, leading over $160m in investments. Eric is also a fantastic writer and his articles can be found on Medium here! In Today's Episode You Will Learn: 1.) How Eric made the move from Angara, Kleiner Perkins company, to his role in venture? 2.) How being a founder affected how Eric interacted and invested in startups? 3.) How can founders learn the skills of interacting with their investors and board? 4.) What makes the hot companies, hot and the others struggle? 5.) Does Eric agree with startups raising a 'warchest' of funds if they can? How can startups determine what is the right amount to raise? 6.) Why are SF angels so much more successful than other investors? What do they have that other do not? Items Mentioned In Today's Show: Eric's Fave Book: The Lean Startup by Eric Ries, Crossing The Chasm by Geoffrey Moore Eric's Fave Newsletter or Blog: Tomasz Tunguz Research and analysis provided by CB Insights As always you can follow Harry, The Twenty Minute VC and Eric on Twitter here? To see a more colourful side to Harry's personality and a few mojito sessions, you can follow Harry on Instagram here!

9 Sep 201529min

20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups

20 VC 069: Jeff Clavier, King of Seed Funding @ SoftTech VC on Brad Feld, Fitbit and Standout Startups

Jeff Clavier is the Founder and Managing Partner of SoftTech VC, one of the most established seed VC firms in Silicon Valley, having closed 150 investments since 2004. An early angel investor in Web 2.0, Jeff and his team have backed successful startups like Mint (Intuit), Milo (eBay), Bleacher Report (Turner), Fitbit, Eventbrite, Sendgrid, Postmates and Vungle. The portfolio has also seen acquisitions by Groupon, Twitter, Facebook, Yahoo and AOL. The firm is currently investing out of its $85M Fund IV, making 16 commitments of $850K per year in mobile/cloud saas, consumer hardware, marketplaces and healthcare IT. In Today's Episode You Will Learn: 1.) How Jeff made his entry into the world of VC? 2.) In a time when hardware was not heavily invested in, what attracted Jeff to Fitbit? 3.) How did Jeff convince Brad to invest in Fitbit? 4.) What can startups do to standout in the crowded market that exists today? 5.) What do startups need to have to get a meeting with you at SoftTech? 6.) What VCs does Jeff most like to invest alongside? Items Mentioned In Today's Episode: Jeff's Fave Book: June by Gerbrand Bakker As always you can follow Harry, The Twenty Minute VC, Jeff and SoftTech VC on Twitter here! For a more colourful look into Harry's life, you can follow him on Instagram here!

7 Sep 201526min

FF 012: Acquired by Microsoft for $200m with Javier Soltero @ Microsoft

FF 012: Acquired by Microsoft for $200m with Javier Soltero @ Microsoft

Javier Soltero is Corporate Vice President of Outlook @ Microsoft. This position arose due to Javier's startup, Acompli, being acquired by Microsoft for $200m in 2014. Prior to Acompli, Javier spent a year at Redpoint Ventures, where he assisted in helping the firm extend their reach into both enterprise and mobile markets. However, Javier's entrepreneurial career did not start with Acompli, as he co-founded Hyperic, which he bought for $1 and within 5 years turned into a $10m+ revenue generating company. In Today's Episode You Will Learn: 1.) How did Javier start his entrepreneurial career and what were the origins of Acompli? 2.) What was Javier's biggest takeaway from the failure of his first startup, back by Sequoia? 3.) How did Javier control his burn rate once large amounts of VC money was in his company? 4.) How does Javier approach product market fit? 5.) How did Javier meet his investors for Accompli and how did Javier find the fundraising process? 6.) What were Javier's reasons for selling Acompli? Was there any conflict with his investors in selling the company? Items Mentioned In Today's Episode: Javier's Fave Book: 100 Years of Solitude by Gabriel Garcia Marquez Javier's Fave Newsletter or Blog: Wait but Why? As always you can follow Harry, The Twenty Minute VC and Javier right here on Twitter! If you would like to see a more colourful side to Harry with many a mojito session, you can follow Harry on Instagram here!

6 Sep 201529min

FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye

FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye

Ben Nader is Founder and CEO at Butterfleye, the most advanced wireless home monitoring system. In other words, Google Nest meets Dropcam. Butterfleye's investors include some of the biggest and most prominent names in the industry including our friends and past guests Brad Feld and Jason Calacanis. Butterfleye currently have a campaign on Indiegogo, which you can support here!   In Today's Episode You Will Learn: 1.) How did Ben come up with Butterfleye? 2.) How does Butterfleye differentiate itself from other competitors like Dropcam? 3.) How much better does a new product have to be to beat the existing incumbents? 4.) Does Ben prefer mass market testing or small targeted testing with fewer individuals? 5.) How did Ben get his first customers? 6.) What has Ben done to drive the success of his Indiegogo campaign? What tips would he give to founders looking to raise on these platforms? 7.) How did Ben get Jason Calacanis as an angel? How did Ben find the fundraising process?                  Items Mentioned In Today's Show: Ben's Fave Book: The Alchemist by Paolo Coelho Ben's Fave Newsletter or Blog: Brad Feld's Feld.com, Jason Calacanis' Launch Ticker Ben's Fave Productivity Apps: Asana, Sunrise Calendar, Calm Meditation App As always you can follow Harry, The Twenty Minute VC, Ben and Butterfleye on Twitter here! If you would like to see a more colourful side to Harry with some mojito sessions to come, you can follow him on Instagram here!

4 Sep 201526min

20 VC 068: Why Now Is The Best Time To Be An Entrepreneur with Sean Seton-Rogers @ PROfounders Capital

20 VC 068: Why Now Is The Best Time To Be An Entrepreneur with Sean Seton-Rogers @ PROfounders Capital

Sean Seton-Rogers is a founding Partner at PROfounders Capital, a venture capital fund for entrepreneurs powered by entrepreneurs. Their investors and principals number some of the best-known players within the digital media space -- people who have built some of Europe's most successful companies. Prior to PROfounders, Sean has been investing in technology companies across both the US and Europe, when he was at both Balderton Capital and Commonwealth Capital Ventures in Boston. In addition to the PROfounders portfolio companies, he has in the past worked closely with others such as Bebo, Wonga.com, and ConstantContact. In Today's Episode You Will Learn: 1.) How did Sean make his entry into the VC world at the peak of the first tech bubble? 2.) What was the biggest lesson Sean learnt from experiencing the bubble imploding? 3.) Why are we seeing this trend of US VC funds investing in Europe? 4.) What are the key drivers to the growth of the European tech ecosystem? 5.) Why is there a serious decline in the amount of Series C rounds, only 7 in Q2 2015? 6.) Is Sean concerned by the rise of Crowdfunding? Does Sean see it as a competing finance model to VC? 7.) Do investors on Crowdfunding platforms experience the same deal terms as VCs? Items Mentioned In Today's Episode: Sean's Fave Book: Robert Cialdini: Influence, The Psychology of Persuasion, Neal Stevenson: Cryptonomicon Sean's Fave Blog or Newsletter: Benedict Evans Newsletter Sean's Must Have Productivity Tools: Evernote, Google Apps Sean's Most Recent Investment: Made.com As always you can follow Harry, The Twenty Minute VC, Sean and PROfounders on Twitter right here! For a more colourful view of Harry and maybe a few mojito sessions follow Harry on Instagram here!

2 Sep 201529min

20 VC 067: Scaling Startups Into Unicorns with Atomico's Mattias Ljungman and Carolina Brochado

20 VC 067: Scaling Startups Into Unicorns with Atomico's Mattias Ljungman and Carolina Brochado

Mattias launched Atomico in 2006 alongside Niklas Zennström. In that time, Mattias has been involved with exits including Supercell (sold a majority stake to SoftBank), 6Wunderkinder (acquired by Microsoft in 2015), The Climate Corporation (acquired by Monsanto for $1.1B in 2013), Xobni (acquired by Yahoo! in 2013). Mattias works closely with a number of portfolio companies on their expansion, including Truecaller, Klarna, Hailo, and ChemistDirect. Carolina is Vice President @ Atomico, working on sourcing, evaluation and due diligence of investments. Carolina is based in London, however she travels frequently to Latin America to evaluate opportunities for Atomico to help companies in the region to scale. Prior to Atomico, Carolina started her career at Merrill Lynch's investment banking division before moving to private equity firm Madison Dearborn Partners. Did you like the double guest show today? If so click here! If you prefer a single guest click here! In Today's Episode You Will Learn: 1.) How Mattias and Carolina made their way into the VC industry with Atomico? 2.) How important is it for VCs to have entrepreneurial backgrounds? 3.) What advice would Mattias and Carolina give to anyone looking to enter the VC industry? 4.) What is Atomico's selection criteria? Average cheque size? Round preference? Sector preference? 5.) Why is now the best time to be a European entrepreneur? What has changed? 6.) What does it take for a tech ecosystem to thrive and grow? 7.) What is required for startups to scale from small markets to mass market adoption? Items Mentioned In Today's Show: Mattias' Fave Book: The Girl Who Saved The King of Sweden by Jonas Jonasson Carolina's Fave Book: Midnight in the Garden of Good and Evil by John Berendt Mattias' Fave Blog or Newsletter: Benedict Evans Carolina's Fave Newsletter: The Skim, Dan Primack: TermSheet Atomics's Most Used Productivity Tools: Wunderlist, Evernote, Pocket, SmartNews Atomics's Most Recent Investments: TrueCaller, GymPass As always you can follow Harry, The Twenty Minute VC, Carolina and Mattias on Twitter here! For a more colourful image of Harry and maybe some mojito sessions, follow Harry on Instagram here!

31 Aug 201528min

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