20Growth: The Inside Story to Uber's Hypergrowth Scaling; What Worked, What Did Not? | Spending a $1BN Budget at Uber and Why China was the Wild West for Uber | Why You Do Not Need a Growth Team with Adam Grenier

20Growth: The Inside Story to Uber's Hypergrowth Scaling; What Worked, What Did Not? | Spending a $1BN Budget at Uber and Why China was the Wild West for Uber | Why You Do Not Need a Growth Team with Adam Grenier

Adam Grenier is an OG of the growth world. His first role in growth, was none other than Uber where he was Head of Growth Marketing and Innovation building the global marketing growth infrastructure and team from the ground up. He then enjoyed successful spells at Lambda School and Masterclass as VP Growth and VP of Marketing, respectively. If that was not enough, Adam is also a prolific angel having made investments in Superhuman, Table22, and FitXR to name a few.

In Today's Episode with Adam Grenier We Discuss:

1.) Entry into the World of Growth with Uber:

  • How did Adam make his way into the world of growth with Uber and Ed Baker?
  • What are the single biggest takeaways from his time at Uber, Lambda and Masterclass?
  • What does Adam know now that he wishes he had known when he started in growth?

2.) Growth: What it is? Why You Do Not Need a Team for it?

  • How does Adam define the term "growth" today? What is the role of "Head of Growth"?
  • Why does Adam believe that you do not need a growth team?
  • How can leaders infuse growth principles, mindsets and metrics into existing teams?
  • WHat are the single biggest mistakes founders make when thinking about growth?

3.) Hiring Growth Mindsets: How to Ask the Right Question:

  • What are the clearest signs to Adam that someone has a growth mindset?
  • What are the right questions to ask to see how they think?
  • How does Adam use tests and case studies to determine the growth mindset of a person?
  • What did Uber teach Adam about the best practices to hire for growth?

4.) Uber: Scaling a Monster and Spending $1BN on Ads:

  • What are some of Adam's biggest lessons from spending $1BN on advertising at Uber?
  • Why at anytime were there 200 people paying for ads with their personal credit cards?
  • Why does Adam believe China was "the wild-west"? How did all of their competitors in China have Uber data?
  • How do growth mechanics, channels and disciplines compare between US vs China?

Episoder(1387)

20 VC 055: VC Done Right with Jonathon Triest @ Ludlow Ventures

20 VC 055: VC Done Right with Jonathon Triest @ Ludlow Ventures

Quote of the Day: 'Advisors are the most crucial element to success for the young generation'. Jonathon Triest, 20 Min VC Jonathon Triest is the Founder and Managing Partner of Ludlow Ventures and Sandwich Fund. Prior to launching Ludlow, Jonathon worked as creative director for New York’s Discovery Productions. He founded and operated Triest Group, a design firm with a deep UI/UX focus. In addition to his role at Ludlow, Jonathon is a Kauffman Fellow and a mentor at numerous technology accelerators including Silicon Valley’s Up West Labs, Cincinnati’s The Brandery, and San Francisco’s Highway 1. He is board member of The Trico Foundation and Venture for America. In Today's Episode You Will Learn: How Jonathon made his unorthodox way into starting his own fund at the age of 27? What was Jonathon's first investing strategy and how has it developed? What Jonathon believes is wrong with the typical VC? How are Ludlow different? How does Jonathan find the fundraising process as a VC? Other than capital what are the benefits of fundraising? How does Jonathon differentiate Ludlow from the huge amount of seed funds? What are the benefits of accelerators for Jonathon and Ludlow? How does Jonathon approach deal flow? What does Jonathon look for in founders? Does Jonathon have design input in his investments? How important are advisors for the young generation coming into this community? How Jonathon managed to convince the likes of Brad Feld and Eric Ries to mentor him? Items Mentioned In Todays Show Jonathon's Fave Book: The Thief of Always by Clive Barker Jonathon's Most Recent Investment: Rapify

20 Jul 201524min

Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara

Founders Friday 004: Life As A Non-Technical Co-Founder with Will Sacks, The Fertility King @ Kindara

Will Sacks is Co-Founder and CEO at Kindara, the fertility awareness app that provides tools to understand fertility and be in control of their own body. Kindara has achieved phenomenal success having significant press in the likes of Buzzfeed, Huffington Post, New York Times and Forbes. Their first product Kindara Fertility for iPhone has been ranked #1 on the App Store Medical Charts. In this incredibly diverse conversation our talk ranges from wire framing and programming to vasectomies and uterus', it's a must listen! In Today's Episode You Will Learn: Why Will started Kindara and how he got the initial product off the ground, without being able to code? Should Founders learn to code or learn how to be the best CEO they can be? How and what was the wire framing process like? What advice does Will have for other non-technical co-founders? How does Will feel being a male CEO for a female product? How has Will created this community of incredibly engaged users? How has Will managed to grow his audience so effectively? What has Will learnt from raising $1.7m in angel and VC funding? What is the hardest aspect of fundraising? What advice would will give to a startup thinking of raising funds? How is Will planning to transition into the world of hardware? What theories of The Lean Startup did not work for Will? Items Mentioned in Today's Show: Will's Favourite Books: Traction: A Startup Guide to Getting Customers by Gabriel Weinberg 4 Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank Eric Ries: The Lean Startup Will's Fave Blogs Seth Godin: Circles of Marketing Brad Feld: Blog Paul Graham: How to raise money Marc Andreesen: Reasons You Won't Get Funded Will's Must Have WireFraming Tool Balsamiq

17 Jul 201521min

20 VC 055: David Pakman @ Venrock on The Future Of The Music Industry

20 VC 055: David Pakman @ Venrock on The Future Of The Music Industry

Quote of the Day: 'A great entrepreneur has the ability to bend the world to their will'. David Pakman, 20VC David Pakman is a Partner at Venrock, having spent the past 12 years as an internet entrepreneur. This includes David's appointment as CEO of eMusic, the world’s leading digital retailer of independent music, second only to iTunes. Prior to joining eMusic, David co-founded Myplay in 1999, which he later sold, in 2001, to Bertelsmann’s ecommerce Group. Before Myplay, he was Vice President at N2K Entertainment, which created the first digital music download service. If that wasn't enough David is also the co-creator of Apple Computer’s Music Group. In Today's Episode You Will Learn: How David started his career as an entrepreneur and later made the move to VC? How David found the transition from entrepreneur and CEO to being a VC? What is the main value add that both Venrock and David provides to their investments? What makes a great entrepreneur for David? How long do VCs need to know entrepreneurs before making investments? What 3 tips would David give for best sourcing deals as a VC? What areas does David believe are soon to be disrupted? How does David predict the next big industries to be disrupted? What did David think of Jay Z's launch of Tidal? Who will dominate in the music streaming sector in the coming years? Items Mentioned in Today's Episode: David's Fave Book: Mindset by Carole Dweck David's Favourite Blog: Ben Thompson's: Stratechery Dollar Shave Club: Shave Time, Shave Money YouNow Tidal: High Fidelity Music Streaming As always you can follow Harry, David, The Twenty Minute VC and Venrock on Twitter here!

15 Jul 201520min

20 VC 053: Inside Union Square Ventures with Jonathan Libov @ Union Square Ventures

20 VC 053: Inside Union Square Ventures with Jonathan Libov @ Union Square Ventures

Quote of the Day: 'Keep an open mind from an early age'. Jonathan Libov, 20VC Jonathan Libov joined the investment team at Union Square Ventures in September of 2014. Jonathan hails from New York but has lived for the last few years in Tel Aviv, where he most recently worked as a Product Manager at Appsfire. He's a graduate of Vassar College with a degree in Cognitive Science and began his career in neuroscience research. He designs and codes, with Fifty among his side projects. In Today's Show You Will Learn: How Jonathan made his move from product guy to VC at USV? What is the key determinant for USV's success? How Fred Wilson and USV use blogging to market USV as 'smart money'? Is SMS dead? What is and will it be used for in the future? What sectors are ripe for disruption? How can technology and sport be integrated? Apple Music: Success or failure? Items Mentioned in Today's Show: Favourite Book: The Structure of Scientific Revolutions OB1: Making Trade free for everyone, everywhere

13 Jul 201529min

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp

Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for PumpUp, with great success having accumulated over 220,000 Instagram followers! Prior to PumpUp, Phil held brand management positions at Unilever and PepsiCo. In Today's Episode You Will Learn: How Phil started PumpUp? How Phil got 1,500 downloads in day one? What marketing strategies are PumpUp working on to continue growing? What social media strategies Phil recommends founders attempting to build an online presence? How did Phil accumulate the 220,000 instagram followers organically? What has Phil done to create such a heavily engaged user base? Who are Phil's biggest competitors and how does PumpUp aim to stay ahead of them? Where are PumpUp in the fundraising process, what has Phil learnt from the $2m seed round? How can startups determine how much they need to raise? What are PumpUp doing to ensure customer retention rates remain high? Items Mentioned In Today's Show: PumpUP App General Catalyst Partners Favourite Book: The Hard Thing About Hard Things by Ben Horowitz Favourite Blog: MatterMark Daily As always you can follow Harry, Phil, The Twenty Minute VC and PumpUp on Twitter here! A new one recommended by Phil, click here to follow the awesome Instagram pages of Harry and PumpUp!

10 Jul 201520min

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

Ari Helgason is a VC at Dawn Capital in London and a former entrepreneur with operational experience in both London and New York. Prior to Dawn, Ari founded SaaS sales and workflow management system World on a Hanger and ecommerce clothing marketplace Fabricly.com. More recently, he launched ecommerce sites for fashion and luxury brands in London and New York. Ari is an alumnus of the Y Combinator startup accelerator and he regularly visits Silicon Valley where he has extensive relationships. In Today's Episode You Will Learn: How Ari made his move into the VC scene? Why Ari decided to bootstrap his first business? Does Ari believe that Founders should always be fundraising? Should Founders take more money than they need, 'a war chest'? What type of goals do VCs want to see from founders? What do investors expect from startups at Series A? How can founders learn what KPI's make sense for their business? How can founders know when is the right time to fundraise? How can startup founders get their foot in the VC door? Items Mentioned in Today's Episode: Predictable Revenue: Aaron Ross (Mandatory Reading for All SaaS CEO's) Elon Musk: How The Billionaire of SpaceX and Tesla is Shaping Our Future Saastr by Jason Lemkin AVC.com As always you can follow Harry, Ari and The Twenty Minute VC on Twitter here!

8 Jul 201520min

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

Alessandra Sollberger is a VC at Mosaic Ventures, a new Silicon Valley style venture firm based in London, focussing on Series A rounds. Alessandra previously worked in private equity at Blackstone, covering sectors ranging from consumer brands to software. Prior to that, she worked in startups in the US and Europe and in M&A at Goldman Sachs. She is also the founder of Bright Mentors, an edtech non-profit teaching coding and science in secondary schools through a network of technology professionals. In todays episode you will learn: How Alessandra made her move into the VC world? What are you Mosaic looking for? What is their typical investment size? What Alessandra thinks of the different paths into venture? What advice would you give someone looking to enter venture? Why Alessandra believes there has been a resurgence in marketplaces? What is driving this growth? What startup marketplaces is Alessandra most excited about? Alessandra's thoughts on the next big sector to be disrupted and why? As always you can follow Harry, Alessandra, The Twenty Minute VC and Mosaic Ventures on Twitter here!

6 Jul 201518min

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Today is a very special show as James Wise, Principal at Balderton Capital turns the tables on Host of The Twenty Minute VC, Harry Stebbings. In today's brilliant interview by James we delve into what has led to Harry's interest in the VC industry, why did Harry start The 20 Minute VC, how does Harry identify guests to interview, how does he approach those guests, how has Harry found his first experience in the venture industry, what has surpassed Harry about the VC industry, what traits has Harry spotted that are common among the great VCs interviewed, is Harry optimistic or not about the venture industry, what would Harry recommend for other people looking to go into venture. Items Mentioned in Todays Show: Harry's Favourite Books: Tim Ferris: 4 Hour Work Week, 4 Hour Body Shyp Crowdcube, 3DHubs, Tictail MMC Ventures, Founders Forum As always you can follow Harry, James and The Twenty Minute VC on Twitter here!

3 Jul 201521min

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