20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch31 Mai 2023

20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant

David Alleman is the Co-Founder and Co-Chairman @ On Running one of the fastest-growing global sports brands with over 17 million products sold in 60+ countries. In 2021, On went public on the NASDAQ and today has a market cap of $8.7BN. However, it all started with three friends in the mountains experimenting with making shoes with pieces of garden hose to create a running shoe with a totally different feel.

In Today's Episode with David Alleman We Discuss:

1. From the Swiss Mountains to NASDAQ IPO:

  • What was the initial a-ha moment for David and his co-founders with On Running?
  • How did they make the first shoes?
  • What are some of the biggest lessons for David in V1 product build?
  • What does David know now that he wishes he had known at the start? Is naivete always good?

2. The Launch: First Customers:

  • How did On get their first customers?
  • What can products and companies do to instill true customer love in those first customers?
  • What was the hardest element of launching On to their first customers?
  • How does David analyze and use customer feedback? What does he listen to vs not?

3. Retail: Expanding into Own Store vs Partnerships:

  • What are some of David's biggest lessons in how to make retail partnerships successful?
  • How can brands create amazing experiences for customers in retailers that are not their own?
  • Why did On decide to also have their own stores? How did this change the business?
  • What have been David's biggest learnings on what it takes to do retail well with own stores?

4. Roger Federer: Working with a Legend:

  • How did the relationship with Roger begin? Where was the first meeting? What was it like?
  • How did Roger come to invest in On Running? Why did On not want to do the traditional athlete endorsement deal?
  • What role does Roger play in the company today? How does he impact product development?
  • What have been some of the biggest lessons for David from working with Roger?
  • How much of an impact has Roger had on On Running as a business?

5. Financing, IPOs, and Brand:

  • Does David wish they had raised venture capital sooner?
  • If they had more money sooner in their journey, what would David have invested in earlier?
  • Why did they decide to go public when they did? How has the journey been post being a public company? What changes? What is the same?
  • What brand does Davist most respect and admire? Why? What brand decisions does David most regret? What would he have done differently?

Episoder(1386)

20 VC 002: How to become a VC with Kris Jones

20 VC 002: How to become a VC with Kris Jones

In this session of The Twenty Minute VC, I'm so excited to have the opportunity to interview Kris Jones. Kris has enjoyed an amazing career in the technology industry, founding PepperJam, an internet marketing agency in 1999 and later selling it to Ebay in April of 2010. More recently, Kris has made his transition into the Venture Capital Industry through the founding of an early stage technology investment fund, KBJ Capital, which includes portfolio companies Highlighter.com, French Girls App, ReferLocal.com, LSEO.com and many more incredible companies. In this session you'll learn: Why Kris decided to make the transition from the Startup ecosystem to the world of Venture Capital. How did it feel for Kris, selling his company to Ebay? What was the most important lesson Kris learnt in the journey from having the idea for PepperJam to being acquired by Ebay? What is the key characteristic a Founder must have? What can an individual do to get employed in the Venture Capital industry. Kris is also a prolific writer here are some of his articles, you can check out! Forbes: 15 Steps to Set Your Company Up for a Successful M&A Mashable: 9 Ways Social Media Marketing Will Change in 2014 Citibank: How to Impress a Potential Investor

13 Jan 201522min

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble. All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!

13 Jan 201519min

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