SPOS #99 - What You Never Knew About Consumers Online

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides. There's also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul's Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #99 - Host: Mitch Joel.

• Running time: 50:15.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
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• Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada.
• Foreword Thinking - Episode #9 featuring Beth Lisick.
• Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
• WebCom Montreal – May 14th, 2008.
• CMA – Canadian Marketing Association - Digital Marketing Conference.
• Avinash Kaushik - Web Analytics - An Hour A Day - Occam's Razor - Google.
• InfoPresse – Web Analytics Day – April 16th.
• Montreal Geek Dinner with special guest Avinash Kaushik – April 15th.
• CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th.
• Seth Godin.
• Dan Ariely - Predictably Irrational.
• W. Mitchell.
• Penelope Trunk – Brazen Careerist.
• Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona.
• ACA – Association of Canadian Advertisers – Continuing The Conversation.
• Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
• Audio Comment - Jeanine Arnopoulos – Pastor Paul's Mission.
• Hearts Of Fire Podcast.
• David Weinberger – Joho The Blog – The Cluetrain Manifesto – Everything Is Miscellaneous.
• Audio Comment – Jay Berkowitz – Ten Golden Rules.
• SEO Quake.
• Compete.
• SpyFu.
• SEODigger.
• In Conversation with Brett Hurt – Founder and CEO - Bazaarvoice and former Founder of Coremetrics.
• Six Points of Separation – Six Things You May Not Know About e-commerce:
• 1. Seven trillion dollars.
• 2. $204 billion in 2008.
• 3. Bad reviews help.
• 4. High/good reviews.
• 5. 85%.
• 6. Trust your consumers.

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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #99 - Host: Mitch Joel.

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