SPOS #156 - Marketing A Book In The Digital Age

Welcome to episode #156 of Six Pixels Of Separation - The Twist Image Podcast. This week has ramblings about everything from Social Media and quarterly earnings to finding your passion in Marketing even when you're feeling a little down on where brands (and people) are taking things. On top of that emotional rollercoaster, I am also asking for your help. My book, Six Pixels of Separation, will be available in September (it's already available for pre-order) and my question is this: how would you market a book that was not aimed at your current target audience? Any help would be greatly appreciated. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #156 - Host: Mitch Joel.

• Running time: 24:41.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
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• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, connect with me, directly, through Facebook.
• BookCamp Toronto - June 6th, 2009.
• New location for BookCamp: University of Toronto - iSchool.
• The Road to Six Pixels of Separation - The Book - coming soon.
• Media Hacks next episode is next week featuring:
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
• C.C. Chapman - Managing The Gray - Advance Guard.
• Hugh McGuire - LibriVox - The Book Oven.
• Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• Last week's Media Hacks.
• More on Social Media not being all that much social.
• Thoughts on killing the idea of quarterly earnings.
• Six Pixels of Separation - The Book.
• What would you do to market a book that was not aimed at your current community?
• Music:
• David Usher - 'Kill The Lights'.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #156 - Host: Mitch Joel.

Tags: advance guard advertising blog blogging book oven bookcamp bookcamp toronto cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter university of toronto ischool web 20