SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture

SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther's perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends, we agreed to have a conversation about the topics and discuss how much the world of Marketing and Advertising has changed in the past few years. Here is our discussion. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn convergence culture david usher digital dads digital marketing digital media digital storytelling facebook facebook group gunther sonnenfeld henry jenkins hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks media theorist miami ad school new marketing labs online social network participatory culture podcast podcasting rapp six pixels of separation social entrepreneur social media 101 social media marketing strategy transmedia trust agents twist image

Episoder(1046)

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