SPOS #252 - Listening With Stephen Rappaport

SPOS #252 - Listening With Stephen Rappaport

Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. He's back with his latest book, Listen First! - Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. From, Steve's bio: "Listen First! draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." We often tell brands that they have to listen first, but Steve breaks it down into a much more functional and strategic imperative. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel.

Tags: advertising advertising research foundation arf bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox listen first managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing stephen rappaport strategy the online advertising playbook trust agents twist image

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