Thinking With Mitch Joel11 Jul 2011

SPOS #261 - White Belt Marketing With Christopher S. Penn

Welcome to episode #261 of Six Pixels Of Separation - The Twist Image Podcast. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of Marketing that will make your head spin. His full-time job is at Blue Sky Factory, but he's also one of the co-founders of PodCamp, co-host (with John Wall) of the great Podcast, Marketing Over Coffee, and a very passionate Blogger at Awaken Your Superhero. More recently, he self-published his first business book, White Belt Marketing, with the hopes of helping those entering the Marketing realm to think differently about what Marketing means in this day and age. And yes, he's also an active participant in our Media Hacks Podcast (when we get around to them!). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel.

Running time: 28:59.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Look for episode #38 of Media Hacks coming soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
Hugh McGuire - LibriVox - iambik audio - PressBooks.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Christopher S. Penn about his new business book, White Belt Marketing.
Read Chris' Blog, Awaken Your Superhero.
Follow Chris on Twitter.
This weeks music? Well, that's a surprise!

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel.

Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john wall julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcamp podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image white belt marketing

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