SPOS #288 - The Education Of Marketing With Ken Wong

SPOS #288 - The Education Of Marketing With Ken Wong

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven canadian marketing association cast of dads cc chapman chris brogan christopher s penn cma digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith ken wong kenneth wong librivox managing the gray marketing marketing education marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks queens school of business six pixels of separation social media 101 social media marketing strategy trust agents

Episoder(1046)

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