Thinking With Mitch Joel26 Feb 2012

SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer

Welcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast.What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn't always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel.

Running time: 52:50.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #41 of Media Hacks is coming soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
Hugh McGuire - LibriVox - iambik audio - PressBooks.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Paul Roetzer.
PR 20/20.
The Marketing Agency Blueprint.
Follow Paul on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel.

Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head inbound marketing itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network paul roetzer podcast podcasting pr 2020 pressbooks social media 101 social media marketing strategy the marketing agency blueprint trust agents

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1070)

High Performing Teams With Ron Friedman - TWMJ #1058

Welcome to episode #1058 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Ron Friedman is an award-winning social psychologist, bestselling author, and expert on the science of high pe...

18 Okt 51min

How Change Really Works With Julia Dhar - TWMJ #1057

Welcome to episode #1057 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Julia Dhar is a leading voice in behavioral science and organizational transformation, and the founder of the ...

11 Okt 58min

The Human Side Of Business With Mike Michalowicz - TWMJ #1056

Welcome to episode #1056 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Mike Michalowicz has spent much of his career trying to solve a problem he describes simply: eradicating entre...

4 Okt 58min

Axios And The Art Of Simplification With Roy Schwartz - TWMJ #1055

Welcome to episode #1055 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Roy Schwartz is the co-founder of Axios and CEO of Axios HQ, where he has helped redefine how organizations co...

27 Sep 53min

Creating The Apple Store And Reinventing Retail With Ron Johnson - TWMJ #1054

Welcome to episode #1054 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Ron Johnson is one of the most influential retail innovators of the modern era. Best known for creating the Ap...

20 Sep 54min

Great Companies With Eric Ries - TWMJ #1053

Welcome to episode #1053 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Eric Ries is one of the most influential entrepreneurs and management thinkers of the past two decades. Best k...

13 Sep 53min

The Power Of Brands With Lifang He - TWMJ #1052

Welcome to episode #1052 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Lifang He has spent more than two decades helping some of the world's most influential technology companies bu...

6 Sep 48min

Data Inspired With Sebastian Wernicke - TWMJ #1051

Welcome to episode #1051 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Dr. Sebastian Wernicke has built his career at the intersection of data science, artificial intelligence, econ...

30 Aug 57min